In today’s geographically distributed, time-shifted business arena, organizations rely on email for communication and transferring files. However, email helps companies meet other requirements as well. Archiving data for compliance and retrieval, for example, is an absolute must for industries that are required to comply with federal or industry regulations.
The legal system holds email messages to the same standard as written documents. This means that organizations must treat email messages the same as they would business records if the email was ever to be used in civil litigation proceedings.
In today’s interconnected arena, reliance on email continues to grow, and the increasing numbers of emails exchanged between companies shows no signs of abating. Even newer forms of communication, such as social media and unified communications, are taking a back seat to email.
The Cost of Email Downtime
As email continues to approach 100% penetration into today’s business world, it is nearly 100% assured that companies will experience at least one outage. A 2011 survey conducted by Osterman Research revealed that companies experienced an average of 53% of email downtime each month. To reinforce this statistic a survey of over 1,000 organizations by Dell found that 72% encountered unplanned email outages the previous year, with 71% of those failures lasting more than four hours.
While the frequency of outages might be surprising, their effect on a business can be nothing short of devastating. Native American Services Corp., a construction management company based in Smelterville, ID, estimated that one interruption in email service may have cost the company a $75 million sale. But sometimes it’s just bad timing that afflicts a company.
Office365 users, for example, suffered a whopping nine consecutive hours of email downtime in June 2014, while Yahoo Mail was out for four days in December 2013, and Gmail was down for 12 hours that September.
While the economics of email downtime can vary, even a 15-minute email outage can prompt hand-wringing from hyper-connected people, and create devastating short- and long-term consequences for business processes, including:
- Lost productivity
- Missed business opportunities
- Lost revenue
- Disruption in customer contact
- Lost business records
- Damaged business reputation
Email downtime can have even more far-reaching consequences, including:
- Significant productivity loss for mobile workers, who rely on email much more than their office-based counterparts.
- Losing potential customers who receive a bounce back to their emails and assume that the company no longer exists or is ignoring their inquiries.
- Inability to respond to time-sensitive requests, such as proposals, receiving orders and shipment notifications — all of which translate into lost revenue.
- Tasking IT staff with fixing the email outage, resulting in a loss of IT productivity and delays in other projects.
As recently as 2010, businesses that suffered an email outage could revert to facsimile machines or interoffice memos. Today, however, the loss of email service is as damaging as losing electrical power or telephone service — and can bring business to a grind and even shut down the company.
Email Continuity vs. Recovery
MSPs seeking ways to protect email should not confuse email continuity with email recovery. Backing up email to a mail server addresses disaster recovery, but does not concern itself with business continuity.
If your email server goes down, a backup solution can bring back the data. But how long can it take? Maybe up to a few days. That can be unacceptable. Email continuity, by contrast, reduces recovery time to a matter of minutes. Email users might not even be aware that an email problem existed.
MSP Mail Protection from SolarWinds MSP (Formerly LOGICnow)
What happens if a client's email server fails? How many people are affected? How much loss will they incur in terms of employee productivity and lost revenue, both real and potential? The loss of a single user account can cost thousands of dollars and hours of lost productivity. When you expand that across the entire organization, it’s easy to see how such downtime can cripple an organization.
With so much at stake, companies need the assurance that their email services will be up all the time. Statistics show that an organization's email server will almost certainly fail. Simply archiving and backing up email isn't enough. Companies need a solution they can count on to ensure Always On email availability —even when the email server goes down, or cloud services fail. Companies need MSP Mail Protection.
MSP Mail Protection is a cloud-based secure email gateway that stops malicious email and attachments from reaching the mail server.MSP Mail Protection operates separately from a company’s existing email system. It uses its own infrastructure of distributed data centers around the world to ensure that your clients' critical reliance on email is not subject to a single point of failure.
Email downtime means lost opportunities, both real and potential.MSP Mail Protection’s separate infrastructure also ensures that your clients can continue sending and receiving email even if their primary email goes down. Always-on continuity ensures that nothing critical is lost. It also allows your company to serve existing customers and win new ones — even during a planned or unplanned email outage — with the confidence in knowing that it can rely on email.
MSP Mail Protection also eliminates the need for expensive fault-tolerant hardware. Unlike on-premises systems, which need costly failover hardware and multiple sites to be truly protected, MSP Mail Protection’s cloud-based approach slashes costs associated with email infrastructures.
MSP Backup & Recovery
When you're an MSP, you need to provide your clients with complete business continuity. With MSP Backup & Recovery, you can restore all critical systems in just minutes. It keeps everything backed up on a virtual server that's always ready to step in when an outage occurs.
- Airtight data protection – All data is stored in SSAE-Compliant or ISO-certified data centers.
- Never lose track – You can see the status of all backups from our web-based console.
- Physical or virtual servers – MSP Backup & Recovery will determine if it's faster to recover from either a physical or a virtual server. This ensures you're up and running quickly.
- True Delta – Because we monitor changes at the block level, you are able to back up more often and mitigate data loss.
- Lightweight backups – Save resources with every backup and restore.
- Automatic updates – Every time you back up a live server, a virtual server is automatically updated, too.
- Native support for virtual systems – Enjoy compatability with VMware ESX and Hyper-V platforms.
Comprehensive Layered Security
MSP Mail Protection and MSP Backup & Recovery are pieces of SolarWinds MSP's entire layered security solution. With SolarWinds MSP, you can:
- Monetize risk and get client buy-in with MSP Risk Intelligence.
- Stop visits to malicious websites with web protection.
- Stay on top of new malware threats with managed antivirus.
- Ensure all of the latest patches are implemented with patch management.
- Beef up security with LOGICcards' data-driven insights.
About SolarWinds MSP
SolarWinds MSP delivers the only 100% SaaS, fully cloud-based IT service management (ITSM) platform, backed by collective intelligence and the highest levels of layered security. SolarWinds MSP’s products including Risk Intelligence, RMM, Backup & Recovery, Mail and Service Desk – comprise the market’s most widely trusted integrated solution.
Deployed on millions of endpoints across hundreds of thousands of networks, the platform has the industry vision to define and deliver the future of the market. SolarWinds MSP provides the most comprehensive IT security available as well as LOGICcards, the first ever IT notification feature powered by prescriptive analytics and machine learning.
SolarWinds MSP’s passion is helping IT professionals secure and manage their systems and data through actionable insights, rewriting the rules of IT.
For more information, visit www.solarwindsmsp.com.