Skip to main content
  • Login
  • Support
  • Partnerships
    • Partnerships Overview
    • Solution Provider Program
    • Technology Alliance Program
    • Distributor Program
N-able
  • Request a Quote
  • Try Now
    • N-able RMM
    • N-able N-central
    • N-able Backup
    • MSP Manager
    • N-able Mail Assure
    • N-able Passportal
    • N-able Risk Intelligence
    • N-able Take Control
Request quote
N-able
  • Products
    • Monitoring & Management
    • N-central Automate. Tackle complex networks. Get remote monitoring and management built for efficiency and scale.
    • RMM Start fast. Grow at your own pace. Try this powerful but easy remote monitoring and management solution.
    • Backup
    • Backup Get data protection for servers, workstations, applications, documents, and Microsoft 365 from one dashboard.
    • Security
    • EDR Defend against ransomware, zero-day attacks, and evolving threats with endpoint detection and response.
    • Mail Assure Leverage mail protection and archiving to keep your users safe from email threats and downtime.
    • Passportal Adopt and enforce best practices for password and documentation management with ease.
    • Tools & Services
    • MSP Manager Increase helpdesk efficiency with a robust PSA, ticketing, reporting, and billing management solution.
    • Take Control Help support customers and their devices with remote support tools designed to be fast and powerful.
    • View All
  • Solutions

    Solutions

    • Security Protect your customers and expand your business by offering layered security services without the complexity.
    • Monitoring Choose the right remote monitoring and management solution to meet you where you are and grow with you.
    • Operational Efficiency Boost profits by improving efficiency via automation, resources and training, and time-saving products.
    • IT Departments Keep your organization productive by easily managing IT from a single, easy-to-use, web-based dashboard.
    • Remote Monitoring Solutions Comparison Compare N-able RMM and N-central side by side. Sign up to talk to a specialist to find the right fit.
    • View All
  • Resources
    • Download
    • Resource Library
    • Product Information
    • Free Tools
    • Learn
    • MSP Institute Webinar Series
    • Daily Live Demos
    • MSP Advice Project
    • Ask the N-central Experts
    • Upcoming Webcasts
    • Connect
    • Blog
    • Security Resource Center
    • Events
    • RMM Foundations Training
  • About
    • Company
    • About Us
    • Leadership
    • Careers
    • News & Press
    • Awards & Recognition
    • Support & Policies
    • Customer Success
    • Customer Support
    • Legal
    • Security
    • Get in Touch
    • Contact
    • Get a Quote
    • Worldwide Sales & Support
  • IT Departments
  • Contact Sales
    • Contact Sales
    • General Inquiry
    • Get a Quote
    • Worldwide Sales & Support
    • Talk to Specialist
    • Security Solutions
    • Monitoring Solutions
    • Operational Efficiency
  • Try Now
    • Monitoring & Management
    • N-central
    • RMM
    • Backup
    • Security
    • EDR
    • Mail Assure
    • Passportal
    • Tools & Services
    • MSP Manager
    • Take Control
SolarWinds MSP is becoming Read More
Filter Blogs
  • Filter by:
  • MSP Business
    • Automation
    • Backup & Disaster Recovery
    • Security-series
    • Best Practices
    • Business
    • Business Growth
    • Business Risk
    • Cloud Computing
    • Customer Service
    • Cybersecurity
    • Cybersecurity Awareness Month
    • Data
    • GDPR
    • Internet of Things
    • IT Support
    • ITSM
    • LOGICcards
    • Machine Learning
    • Mail
    • Managed Services
    • Marketing
    • Mobile
    • Networking
    • Operations
    • Podcast
    • Product
    • PSA
    • Remote Management
    • Research & Trends
    • Risk Intelligence
    • Security
    • Security Vlog
    • Service Desk
    • Services & Support
    • The Head Nerds
    • Tips & Advice
    • Training
Home Blog MSP Business How big data can help you build big business
MSP Business

How big data can help you build big business

By Dan O'Keefe
24 August, 2016

I have a confession to make.

When I started working here, I was excited to hear about LOGICcards. I’ve worked with big data before and I’ve seen what an impact it can have on other industries. For instance, in digital advertising, big data pretty much drives the industry and has generated billions for businesses who rely on it.

I always saw the value being in what the technology provided – results. 

In fact, I figured that people only cared about the surface level results. That talking about the machinery under the hood would just bore them. No one cares how the sausage is made as long as it tastes delicious, right?

My confession: I was wrong.

Big time.

What makes big data important isn’t just the finished product – it’s what’s under the hood. It’s what goes into the solution that really matters. 

Once I understood that, I really understood why it’s so important to your customers. And why,as an MSP, you’ll start closing deals on it. 

But before I get to that, let me talk about a major barrier for ITSM (IT service management) platforms trying to adopt big data.

What makes implementing big data strategies so challenging for ITSM providers?

The IT industry has been surprisingly slow to embrace big data solutions for providing IT service. It’s surprising because so much of the job requires data literacy – like reading reports, checking bandwidth spikes, and even analyzing your own CRM data to improve your business.

Yet, when it comes to ITSM, the industry is woefully behind others like Wall Street trading, digital advertising and healthcare that have embraced open data sources.

Take IT security as an example. It was only about a month ago that IBM announced it would turn Watson, its cognitive computing platform, to the task of understanding and analyzing cyber security trends. 

So, why so late in the game? With all of the security breaches we’ve seen over the years, you would think that IBM (and many others) would have developed solutions to solve IT security problems by now.

A huge part of it comes from the inaccessibility of IT security data. Most security data is private. Few companies want to share the news that they’ve been breached if they don’t have to.

Some big data tools, LOGICcards by LOGICnow included, leverage content from security bulletins in order to make better decisions about security. For example, if a company announces that a patch update seems to cause crashes or opens a vulnerability, then they can release a bulletin that a big data solution can use to analyze and filter back to the clients. 

But is this really enough? Can’t we do better?

Wouldn’t it be a better solution to use live endpoint and network data so you know when a problem’s happening without having to wait (and watch) for a company’s bulletin? 

What having 2,000,000 endpoints under management gets you

The real advancement in using big data for ITSM comes when you can leverage real-world data from actual endpoints and networks to make better decisions.

Going back to my misunderstanding, the truth is that what makes or breaks data science solutions are the underlying data sources and techniques that are used. 

With LOGICcards, our system knows that if some part of our network experiences an issue that we should use that information to help you avoid the same problem. For example, if a patch update causes Outlook to crash, you’ll know that it has without ever having to actively seek out (or wait for) a security bulletin. 

Another thing we can do is to note what practices other IT administrators have done to improve bandwidth issues on their networks. Then, when we notice your network isn’t performing as well, we can give you actual, data-driven recommendations on how to fix it.

And here’s the kicker – it’s not theory. We won’t just give you suggestions that only a handful of people have tried; we’ll give you information based on quantifiable results we’ve seen on actual endpoints and networks.

How to win new business on the back of LOGICcards

If you use MAX Remote Management, then the next time you go into a meeting with a potential new client, you have a new pitch you can use to close the deal. 

Many MSPs can provide uptime guarantees – but how many can prove they’re within the top X% of the world in providing patching services? (Yes, you can find out where you stand with LOGICcards).

After you finish your main pitch, start by telling them about the big data solution you have in place. 

Tell them about how it’s genuinely based on recommendations from MILLIONS of endpoints. 

Tell them that they have access to technology that can keep them from falling victim to problems that other companies would easily face. 

Tell them they don’t just buy your managed services, but that they’re buying managed services based on the expertise of tens of thousands of IT experts (and counting).

And most of all, they’re buying someone who uses tools that help them stay ahead of the technology curve to provide the absolute best results for their clients.

Have any of you used big data in your sales pitches before? If so, join the conversation on Twitter and tell us all about it. 

You might also like...
MSP Business

MSP must embrace automation if they are going to grow

MSP Business

SolarWinds MSP Survey: Companies still failing on the security basics

MSP Business

What's in your toolbox-Essential tools for MSPs and IT technicians

MSP Business

Proactive IT management: A practical case study

MSP Business

What are your options when a patch goes wrong?

MSP Business

Creating a Checklist for Major Scheduled Network Maintenance

Want to stay up to date?

Get the latest MSP tips, tricks, and ideas sent to your inbox each week.

Loading form....

If the form does not load in a few seconds, it is probably because your browser is using Tracking Protection. This is either an Ad Blocker plug-in or your browser is in private mode. Please allow tracking on this page to request a subscription.

Note: Firefox users may see a shield icon to the left of the URL in the address bar. Click on this to disable tracking protection for this session/site

Recent Posts
  • DearCry Ransomware Review 
  • PSA vs ITSM vs ESM: Part 2—Which is the right fit for your MSP?
  • 4 ways PSA software helps MSP businesses
  • PSA vs ITSM vs ESM: Part 1—What do they do? 
  • Endpoint security for Mac: What you need to know In 2021
Categories:
  • Security (252)
  • Tips & Advice (130)
  • Backup & Disaster Recovery (97)
  • Best Practices (97)
  • Managed Services (89)
  • The Head Nerds (88)
  • Business Growth (79)
  • IT Support (43)
  • Business (42)
  • Automation (41)
  • Operations (38)
  • Cybersecurity (37)
  • Mail (37)
  • Remote Management (31)
  • ITSM (26)
  • Data (23)
  • Networking (22)
  • Cloud Computing (21)
  • PSA (16)
  • Marketing (15)
  • Product (11)
  • Service Desk (7)
  • Services & Support (5)
  • Mobile (4)
  • Risk Intelligence (4)
  • Customer Service (3)
  • GDPR (3)
  • Internet of Things (3)
  • Training (2)
  • Research & Trends (2)
  • LOGICcards (1)
  • Cybersecurity Awareness Month (1)
  • Business Risk (1)
Show moreless
N-able

Products
  • N-able RMM
  • N-able N-central
  • N-able Backup
  • N-able EDR
  • N-able MSP Manager
  • N-able Mail Assure
  • N-able Risk Intelligence
  • N-able Take Control
  • N-able Passportal
  • All Products Use Cases
Solutions
  • Security Solutions
  • Monitoring Solutions
  • Efficiency Solutions
  • Identify which RMM solution is right for me
  • Drive Efficiency with Automation
  • Manage my MSP Business More Efficiently
  • Manage my IT Department More Efficiently
  • Layered Security
  • Cross-Platform Support
  • Data-Driven Insights
About
  • About Us
  • Careers
  • Newsroom
  • Leadership Team
  • Upcoming Events
  • Subscription Preferences
  • COVID-19 Response
Support
  • N-able RMM
  • N-able N-central
  • N-able Backup
  • N-able Mail Assure
  • N-able Take Control
  • N-able MSP Manager
  • N-able Risk Intelligence
  • N-able Threat Monitor
  • N-able Passportal
  • N-able Take Control Downloads
  • Backup & Recovery Downloads
  • Service Status

Footer 2

  • Legal Documents
  • Privacy
  • California Privacy Rights
  • Security Information
  • Sitemap

© N-able Solutions ULC and N-able Technologies Ltd.
All rights reserved.