Successful businesses treat sales like a system, which allows them to repeat processes and diagnose any bottlenecks. This webcast discusses how to build a sales process (based on those used by today’s successful MSPs) and is designed to help you earn a steady stream of new business.
Before tackling advanced marketing techniques, you should have the fundamentals down. This webcast covers those fundamentals to help you understand the basic building blocks of marketing, the elements of marketing strategy, and measuring marketing success. The webcast also gives you five practical steps—that you can implement almost immediately—designed to help you improve your marketing.
In the IT service business, customer relationships are foundational to success. This webinar was designed to provide tips on improving and strengthening customer relationships by discussing how to be fluid with your MSP practice, presenting a 30-day customer management process, and outlining guidelines for strategic customer meetings.
Before prospects will say yes to your services, you must be able to speak to them in a way that demonstrates your organization’s value. This covers the types of programs you can offer, the foundational elements of an effective value proposition, and how to present programs in a way that resonates with prospects.
It’s not uncommon for a business to focus too much on earning new customers instead of increasing revenue from existing clients. The MSP Institute webcast, Upselling & Cross-selling, was created to help you understand how to potentially win more business from existing customers. The topics covered include benefits of upsells and cross-sells, building an account management process, and several techniques designed to help you sell more to your current customer base.
When selling backup, it’s tempting to sell on technical specs. However, customers often buy for other reasons, like continuity, availability, operations, and ultimately, peace of mind. Find out more about what you’re actually selling when you sell backup services.
Once you know how to position backup services based on what customers actually buy, you should focus on figuring out how to scope your services. This video talks about determining what customers’ objectives are and what you need to provide to meet those objectives.
At a certain point in your backup sales process, you have to get down to brass tacks. This webcast provides some ideas on what to think about when defining both your SLAs and pricing—including what to protect, how often you’ll back up data, and how quickly you must recover that data.
At the end of the day, customers often don’t care about backup itself—they care about recoverability, business continuity, and operational uptime. This webcast covers these points and more, and was designed to help you sell more backup services.
If you want to protect your customers from cyberthreats, it helps to have the fundamentals of security in place. This webcast was designed to give you a broad understanding of the basics of cybersecurity. The topics covered include the current state of cyberthreats, the strategy behind layered security, and some ideas intended to help you sell more cybersecurity services to your clients.