There is no such thing as bullet-proof cybersecurity. When talking with customers or prospects, you should consider discussing risk instead. Doing this can help set more realistic expectations with your clients while demonstrating you understand their IT environment and the level of risk their business can tolerate. In this course, we give advice designed to help you understand cyber-risk, including: shifting your customer conversations from security to risk, four components of cyber-risk—and what to look for in each one, and a basic model intended to help you evaluate a customer’s risk levels.
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