MSP Institute Webinar Series

The MSP Institute Webinar Series is designed to provide information and training from some of our leading experts to help MSPs build their businesses.

Already a partner? The MSP Institute Learning portal is available through the Customer Success Center by clicking on the MSP Institute tab. From there you can keep track of your progress and access even more great resources to help grow and organize your MSP.

Management Series

This series is aimed at the decision maker in your organization and covers topics like program development, pricing, sales process creation, sales team management, operational success and more.

Sales Series

A collection of courses for sales professionals focusing on selling to both new and existing customers.

Selling & Value Proposition

Before prospects will say yes to your services, you must be able to speak to them in a way t...

Upselling & Cross-selling

It’s not uncommon for businesses to focus too heavily on earning new customers versus increa...

Managing Customer Relationships

In the IT service business, customer relationships are foundational to success....

Objection Handling: Increase the Odds of Closing the Deal

Sales objections don’t have to be scary—they can provide insight into your prospects’ needs,...

Selling a Layered Security Offering

Security is at the forefront of all business' minds today....

Marketing Series

Aimed at the individual(s) responsible for your marketing effort, this series will cover a range of topics and is delivered by experts from the SolarWinds marketing group.

How to Take your MSP from Zero to Social in One Week (or Less!)

You need to be on social media. Everyone tells you so. But how do you start?...

5 Steps to Marketing your MSP

Marketing your business can be a full-time job (which you may not always have time to do!)....

Security Series

Likely the hottest topic in our industry today, join Tim Brown (VP, Security for SolarWinds) as he uncovers concepts and practical applications for this incredibly important component of your service delivery.

Security Fundamentals

This webinar covers the fundamentals of cybersecurity, including the current cyberthreat lan...

10 Steps to a Proactive Security Model

Many businesses expect their MSPs to provide some level of cybersecurity, but you may be stu...

Helping your Customers Evaluate Risk

There is no such thing as bullet-proof cybersecurity....

Backup Series

Looking at BDR (Backup and Disaster Recovery) from a non-technical angle, this series covers business topics like increasing margins, sales, and scalability.

Selling Backup the Easy Way - Part 1: What are you Actually Selling?

When selling backup, it’s tempting to sell on technical specs....

Selling Backup the Easy Way - Part 2: Defining the Service and Scope

Once you know how to position backup services based on what customers actually buy, you shou...

Selling Backup the Easy Way - Part 3: Defining SLAs and Pricing

At a certain point in your backup sales process, you have to get down to brass tacks....

Selling Backup the Easy Way - Part 4: Don't Sell Backup at ALL!!!

At the end of the day, customers often don’t care about backup itself—they care about recove...

Customer Corner

This series is all about MSP's training MSP's, because you want to hear from your peers and not just your vendor.

Principles of Automation

Automation can help businesses be more efficient in their service delivery....

Industry Expert Corner

Get tips from the trenches with content from some of the leaders in the MSP industry.

Nick Cavalancia Video Series

Nick Cavalancia - Documented, Repeatable Processes

In this series, Tech Evangelist Nick Cavalencia, hosts conversations on topics aimed at helping you run a better MSP business by looking at structuring your offerings to measuring your success and the highlights in between.

See it in action

Gary Pica Video Series

Over 2,000 MSP have built their MSPs using the TruMethods Framework including 20% of The Channel Future 501. Whether you are just making the transition to becoming a true MSP or already running a mature MSP practice, the TruMethods MSP Accelerator program will make an immediate impact on your sales and profitability results.