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MAX 2016





It was great to see you at our event in Edinburgh. If you have any questions, please email us at [email protected].





Sunday 13th November

One Square Bar, Edinburgh Sheraton Hotel and Spa

Monday 14th November

Opening and welcome to the event by Dave Sobel, Senior Director, Community and Field Marketing, N-able.

Speakers: Dave Sobel

Speakers: Dave Sobel

10:00 am - 11:00 amKeynote Speaker - Jack Black, Mindstore

Keynote Speaker - Jack Black, Mindstore : Extraordinary times demand Extraordinary Performance

Jack's presentation will draw on 4 characteristics of outstanding success derived from his 25 years of coaching. Central to his theme is an acknowledgement that operating systems and data management is critical in the world today and is similarly vital when it comes to how each of us develop and maintain our own personal mind-set within the business environment.

The audience will pick up on tools and techniques to ensure they continue to lead and find highly effective responses to the ever changing environment we and our clients operate in while ensuring we can each perform at our peak every day.

Speakers: Steve Rodda

1:25 pm - 2:10 pmLunchtime breakout - UX session one

UX session one: Your insights helps us to help you

We use UX research to build sustainable relationships with our users. This enables us to better understand what our users want from our products.

Speakers: Cara Barron

2:10 pm - 2:55 pmBreakout 1a - Remote Management

Breakout 1a - Remote Management - What's New, Tips and Tricks

2016 Releases

  • Automation
  • 80+ New Scripts
  • Mac-MSP
  • Executive Summary Report
  • Real Time Architecture
  • Active Discovery / Push Install
  • Integrated Risk Intelligence
  • Bulk Actions
  • Automated Remediation
  • Event Log Checks
  • TCP Service Checks
  • More TBD
  • Other Scripts (FixItScripts)
  • And More!

Speakers: Eric Anthony

2:10 pm - 2:55 pmBreakout 1b - Growing your MSP Business

Join Marcus Lewis of Capital Support in this session on growing your MSP Business.

3:05 pm - 3:50 pmBreakout 2a - Backup

Breakout 2a - Protect your data, eliminate downtime and prepare for disaster with Backup

Whether it comes from a technology failure, a natural disaster or just user error, Backup & Recovery restores business continuity in minutes. Join us for a run through of the latest features and recommended practices for Backup to ensure your customer's data is never at risk.

Speakers: Colin Muir

3:05 pm - 3:50 pmBreakout 2b - Are you ready to be an MSSP?

Despite daily accounts of data breaches and ransomware strikes, MSPs are having a tough time convincing businesses to invest in data protection. Ian Trump, Global Security Lead for N-able provides some advice on talking security, without talking about security. While ransomware may be big headline news, focusing and/or obsessing about it misses the point. Ransomware is petty theft, the cyber equivalent of throwing a brick through a car window. Warranted there may be a lot of petty theft going on, but the reality is there are scams out there that are far more dangerous...

Speakers: Ian Trump

4:10 pm - 4:55 pmBreakout 3a - Automation

Automation: How to get away from the breakfix support model

Break/fix techniques are becoming less and less effective for most businesses for many reasons. In fact they can lead to a lot of problems, and even cost you a lot of money. By The Time You Get It Fixed, You're Already Too Late. Come and join Laurent, Senior Sales Engineer, and discover the true value of Remote Management Automation. See how you could move to a more Proactive support model and provide your customer real Managed Services via Automated Tasks and Scripting and retain their loyalty.

Speakers: Laurent Mombel

4:10 pm - 4:55 pmBreakout 3b - MSP Backup

Ingredients for a Successful MSP Backup Offering

Speakers: Jan Gerzinus Jongsma

4:10 pm - 4:55 pmBreakout 3c - UX session two

UX session two: Your insights helps us to help you

We use UX research to build sustainable relationships with our users. This enables us to better understand what our users want from our products.

Speakers: Cara Barron

5:05 pm - 5:50 pmBreakout 4b - Customer Relationships

6 Tips for Managing Customer Relationships

It can be tempting to focus most, if not all of your energy on acquiring new business. But managing the relationships you've built with current customers is crucial. It's a balancing act for sure, and it can grow tougher as demands on your business increase. Customers, however, will not remain loyal if they feel the service you provide is sub par. So how do you remain profitable, work to increase revenue, and maintain customer relationships? Attend this session and walk away with 6 tips to successfully manage the important bonds you have already created.

Speakers: Nadia Karatsoreos

5:05 pm - 5:50 pmBreakout 4c - UX session three

UX session three: Your insights helps us to help you

We use UX research to build sustainable relationships with our users. This enables us to better understand what our users want from our products.

Speakers: Cara Barron

6:45 pm - 10:45 pmMAX 2016 Party

Our 2016 networking party promises to be another great evening including dinner, drinks and a whole lot of fun!

Tuesday 15th November

9:30 am - 10:15pmBreakout 5a - MSP Secure

MSPs need to start thinking offensively to harden their customer's cyber defenses. Join Ian Trump, Global Security Lead for N-able as he describes the common attacks which leave a business infrastructure in tatters - ransomware payloads are usually the end result. The reality of cyber defense is: it's the simple - and in some cases free - things which can be done to catch and stop attackers. Complete with real life examples, statistics, and sharing thoughts from a malware analysis, thinking like an attacker will ensure your customer buys into layered security.

Speakers: Ian Trump

9:30 am - 10:15 amBreakout 5b - Building a More Profitable MSP

We hear regular from MSPs all over the world that generate significant revenue from manager services but struggle to maintain or grow their profitability. Join Kelly to hear how to leverage industry best practices in automation, standardisation policy adherence and technician training and the introduction of new services best practices to increase your profitability in your managed services practice.

Speakers: Kelly O'Bray

11:30 pm - 12:15 amBreakout 7a - Service Desk - In It to Win It

Why do I need Service Desk?

How does it make my business better?

  • Sales Funnel Automation
  • Workflow Automation
  • Cashflow Automation

  • Sales Opportunities
  • Tickets
  • Projects
  • Recurring Tickets
  • Contracts

Speakers: Eric Anthony

11:30 am - 12:15 pmBreakout 7b - MSP Panel

Do you want to hear directly from your peers? If your answer is yes, you will be happy to know that for 2016 we are bringing back the event popular MSP Panel. This session will dive in specifically on pricing models, SLA's and lead generation. Moderated by Nadia Karatsoreos of N-able, the panelists are ready to answer all of your burning questions.

2:00 pm - 3:00 pmKeynote Speaker - Ken Way, VisionSports Ltd

In this session Performance Psychologist Ken Way, who played a vital role in leading Leicester City to their success, looks at how the concept of marginal gains can be employed by your MSP to ensure peak performance. You don't need to look far to see how strongly business and sport are interlinked, there are some great models used within sports that your business can really benefit from. During this session Ken will share some of these models with you and look at how these can help your business succeed.

Speakers: Ken Way

3:00 pm - 4:00 pmClosing Keynote

Speakers: Dave Sobel









  • I was unable to attend this event, when is the next event that I can attend?
    We are currently in the process of planning future events, keep an eye on where any new events in 2017 will be advertised.
  • Can I be a speaker at next year’s conference?
    If you are interested in speaking at one of our events please email [email protected]