MAX 2016





The power of community drives collective intelligence. Join the largest community of MSPs on the planet and get the business and technical knowledge you need on key industry issues from IT security to business growth.


Business Growth | Operational Efficiency | Client Retention

At MAX 2016 by SolarWinds MSP, hear top industry experts give powerful insights from their own business experience and data-driven research. And leave armed with exactly what you need to grow your business, improve efficiency, and help you provide better service to clients.


Collective Intelligence | Layered Security | IT Optimization

Gain the deep knowledge you need about the current tools and trends in technology including how to leverage big data, how to deploy solid layered security, and how to get maximum value from the SolarWinds MSP platform.




In addition to our general sessions, you can select from a range of both business and technical sessions,
allowing you to tailor your own event schedule as you see fit.


Monday 14th November

Opening and welcome to the event by Dave Sobel, Senior Director, Community and Field Marketing, LOGICnow.

1:55 pm - 2:40 pmBreakout 1a - Remote Management

Breakout 1a - Remote Management - What's New, Tips and Tricks

2016 Releases

  • Automation
  • 80+ New Scripts
  • Mac-MSP
  • Executive Summary Report
  • Real Time Architecture
  • Active Discovery / Push Install
  • Integrated Risk Intelligence
  • Bulk Actions
  • Automated Remediation
  • Event Log Checks
  • TCP Service Checks
  • More TBD
  • Other Scripts (FixItScripts)
  • And More!


Speakers: Eric Anthony

1:55 pm - 2:40 pmBreakout 1b - Growing your MSP Business

Join Marcus Lewis of Capital Support in this session on growing your MSP Business.

2:50 pm - 3:35 pmBreakout 2a - Backup

Breakout 2a - Protect your data, eliminate downtime and prepare for disaster with Backup

Whether it comes from a technology failure, a natural disaster or just user error, Backup & Recovery restores business continuity in minutes. Join us for a run through of the latest features and recommended practices for Backup to ensure your customer's data is never at risk.

Speakers: Colin Muir

2:50 pm - 3:35 pmBreakout 2b - Are you ready to be an MSSP?

Despite daily accounts of data breaches and ransomware strikes, MSPs are having a tough time convincing businesses to invest in data protection. Ian Trump, Global Security Lead for SolarWinds MSP provides some advice on talking security, without talking about security. While ransomware may be big headline news, focusing and/or obsessing about it misses the point. Ransomware is petty theft, the cyber equivalent of throwing a brick through a car window. Warranted there may be a lot of petty theft going on, but the reality is there are scams out there that are far more dangerous...

Speakers: Ian Trump

4:00 pm - 4:45 pmBreakout 3a - Automation

Automation: How to get away from the breakfix support model

Break/fix techniques are becoming less and less effective for most businesses for many reasons. In fact they can lead to a lot of problems, and even cost you a lot of money. By The Time You Get It Fixed, You’re Already Too Late. Come and join Laurent, Senior Sales Engineer, and discover the true value of Remote Management Automation. See how you could move to a more Proactive support model and provide your customer real Managed Services via Automated Tasks and Scripting and retain their loyalty.

Speakers: Laurent Mombel

4:00 pm - 4:45 pmBreakout 3b - Business Backup

Speakers: Jan Gerzinus Jongsma

6:45 pm - 10:45 pmMAX 2016 Party

Our 2016 networking party promises to be another great evening including dinner, drinks and a whole lot of fun!

Tuesday 15th November

9:30 am - 10:15pmBreakout 4a - MSP Secure

MSPs need to start thinking offensively to harden their customer‚Äôs cyber defenses. Join Ian Trump, Global Security Lead for SolarWinds MSP as he describes the common attacks which leave a business infrastructure in tatters ‚Äď ransomware payloads are usually the end result. The reality of cyber defense is: it's the simple - and in some cases free - things which can be done to catch and stop attackers. Complete with real life examples, statistics, and sharing thoughts from a malware analysis, thinking like an attacker will ensure your customer buys into layered security.

Speakers: Ian Trump

11:30 pm - 12:15 amBreakout 6a - Service Desk - In It to Win It

Why do I need Service Desk?

How does it make my business better?

  • Sales Funnel Automation
  • Workflow Automation
  • Cashflow Automation


  • Sales Opportunities
  • Tickets
  • Projects
  • Recurring Tickets
  • Contracts


Speakers: Eric Anthony

4:00 pm - 4:45 pmClosing Keynote

Speakers: Dave Sobel


Take a peek at last year's conference








Join us at MAX 2016.






2 Night’s Accommodation plus Event Pass






1 Night’s Accommodation plus Event Pass






Event Pass Only


Cancellations made after 14th October are NON-REFUNDABLE