Setting up a YouTube channel for your MSP may not be something you have considered, but doing so can deliver real benefits for your business in terms of marketing and client engagement.
The popularity of online video continues to grow at a truly impressive rate. At the time of writing, at least 80% of online marketers are using video as part of their promotional strategy. If your business has yet to jump on board, it’s time to explore the possibilities.
Here are a few of the ways you can use YouTube video content to promote your business or help with day-to-day operations:
You can use one or more YouTube videos to distill your sales message and put it in front of potential customers.
Customers can access this content to learn about your business without the pressure of a sales meeting. Meanwhile, you can expose your marketing message to many potential clients without travelling to numerous client meetings.
With technology changing and developing all the time, you may wish to consider producing regular technical news bulletins. These can incorporate your company branding and link to your online Web and social media presence.
You can promote these bulletins to existing clients. With the right optimisation and exposure, they will also reach an extended audience of potential new customers.
If you or your staff frequently find yourselves explaining the same technical procedures, why not consider putting together some simple “how to” videos? A suitable example at the time of writing would be a video showing how to configure Microsoft’s Windows 8 to automatically boot into the traditional desktop environment instead of “Metro,” which many users dislike.
When a user asks how to do this, you can direct them to the video, saving your team from spending time performing the same procedure dozens of times. Meanwhile, members of the public who find and make use of the same content will be made aware of your MSP business, complete with links to your Web presence.
Many companies use their YouTube presence with the intention of creating content that will “go viral.” This is always an option if you come up with an innovative idea that ties into a service you offer.
However you choose to make use of a YouTube presence, there are a few golden rules:
Of the millions of new YouTube videos being uploaded each year, only a few will be the next “Charlie Bit Me,” or “Gangnam Style.” This doesn’t mean that a small library of content from your MSP won’t inexpensively enhance your business and contribute to your marketing strategy.