When I’m asked for advice by IT Solution Providers and Managed Service Providers on how they can grow their business and increase the number of clients they serve, I always advise them to start blogging for their business.
“Start a blog?” they say, quizzically. “Why would I do that?”
Here’s my top three reasons why you should be blogging for your IT business.
How many IT businesses would like more traffic visiting their web-site? You’re unlikely to find *anyone* who doesn’t want more traffic!
Blogging for your business is a powerful and proven way to attract new visitors. Simply put, think about how your visitors find your web-site. They typically search for solution to a problem they are experiencing. This might be as simple as “IT Support” or it might be something more specific like “How do I migrate my Sage Database to a new server?”
By writing blog posts for your business, you’re going to increase the amount of content that the search engines index on your site, drive yourself up the search engine rankings, and most importantly, provide valuable content that visitors will want to read.
What’s more - if you share your blog posts via Social Media such as Twitter, Facebook, LinkedIn and Google+, then you’re likely to attract new followers on those networks too!
So more website visitors and a bigger tribe on Social Media - what’s not to like about business blogging?
Most IT businesses have some sort of offer that they share via their website to encourage visitors to register their email address with them. Whether it’s a free eBook or a Whitepaper, you want your visitors to give you their email address - and permission for you to contact them - in exchange for the resource.
But how many people sign up for these resources when they are displayed on your home-page? Typically, not many.
Instead, try moving these opt-in offers to the bottom of your blog posts. Visitors will read your blog post, find the information you share of value, and will then be much more inclined to give you their email address and to download a resource.
Regularly blogging for businesses, and attaching offers to those blogs, can and will help you increase the number of leads you capture for your business.
The challenge for most IT companies is that you can be the best in the world at what you do, but until you work with someone, they don’t know that.
Why should anyone who doesn’t know you trust that you are an authority in what you do?
One way to build this trust and authority is to share your knowledge through blog posts.
The most successful business blogs you can write are the ones that help solve problems and challenges for your typical clients. Going back to our earlier example with the client looking for advice on “How do I migrate my Sage Database to a new server?” - imagine the impact you’d have on any potential client by helping them solve that problem with a blog post you’d written! Also consider who they are likely to call the next time they need help with Sage. Would it be you, who has demonstrated you’re an expert in the area through your actions, or your competitor who says they are an expert but has yet to demonstrate it to the client?
The best way to demonstrate your authority and build trust is not to talk about why somebody should trust your expertise, but to show them. A business blog is the ideal way to do this.
Every IT business should have a blog. I’ll say that again for clarity, *every* IT business should have a blog!
A blog helps you drive traffic to your website. A blog helps you convert visitors into leads. And a blog helps you build trust and authority.
If you’re not already blogging for your IT business, why not?
Richard Tubb works with MSP's to help them focus on what is important, free up their time and make more money. You don't have to do it alone any more!
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