Are you struggling to adequately manage BYOD (Bring Your Own Device) at your client sites?
If so, a mobile application management (MAM) solution may be exactly what you need to regain control.
Although there’s some crossover, it’s important to appreciate that MAM is essentially distinct from MDM (Mobile Device Management). The latter is primarily about controlling mobile devices on a hardware / firmware level, while MAM is all about the apps.
Let’s imagine a privately owned iPad, which one of your client’s employees wishes to bring on site and use for their work. When it comes to applications, there are three main types that you need to consider from a management perspective:
Traditional mobile device management solutions don’t usually give you the level of application control you need to comply with a sensible BYOD policy, and this is where MAM comes in.
A good MAM solution will do all of the following:
Looking at the list above not only shows how much MAM can do, it also highlights just how many things MSPs truly need to think about to have truly effective control of mobile devices, especially those that are personally owned and used as part of a BYOD program.
As with so many such things however, MSPs can (and should) see this as an opportunity. The majority of businesses are keen to see tablets and smartphones used effectively, so encouraging the use of MAM should be relatively easy, especially when clients are clearly shown the risks of a half-baked BYOD process. It’s time for MSPs to become familiar with a few MAM solutions and start getting them profitably deployed.
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