GDPR Understanding the Legitimate Interest Concept


When using data for marketing or selling, GDPR requires that all data be used for “legitimate purposes” only, or else require the consent of the data subject. But how do businesses decide which route to pursue? Watch this on-demand webinar with renowned GDPR expert Ardi Kolah to learn about the importance of trust between data subjects and organizations, the concept of legitimate interest, and how to think through whether to use consent or legitimate interest as the basis of data processing.