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The Right Fit: Winning Customers by Finding the Right Program Fit

In business-to-business (B2B) sales, taking a consultative approach leads to a win-win for you and your customer. So it’s important to get to know your customers and their needs first before giving them the hard sell right off the bat. Read our eBook to learn:

  • The types of questions you should ask to put your prospective customer at ease and found out more about their business needs
  • The things you should emphasize about different products, including endpoint protection, managed patching and antivirus, and backup, that speak to prospective customers 
  • The approach that can help you pitch proactive and managed services to your customers to create regular and consistent reoccurring income

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