MSP Institute: Business TrainingsOn-Demand Webinars: Sales

Selling & Value Proposition

Selling & Value Proposition

Before prospects will say yes to your services, you must be able to speak to them in a way that demonstrates your organization’s value. This covers the types of programs you can offer, the foundational elements of an effective value proposition, and how to present programs in a way that resonates with prospects.

Upselling & Cross-selling

Upselling & Cross-selling

It’s not uncommon for businesses to focus too heavily on earning new customers versus increasing revenue from existing clients. The MSP Institute webcast, Upselling & Cross-Selling, was created to help you understand how to potentially win more business from existing customers. The topics covered include benefits of upsells and cross-sells, building an account management process, and several techniques designed to help you sell more to your current customer base.

Managing Customer Relationships

Managing Customer Relationships

In the IT service business, customer relationships are foundational to success. This webinar was designed to provide tips on improving and strengthening customer relationships by discussing how to be fluid with your MSP practice, presenting a 30-day customer management process, and outlining guidelines for strategic customer meetings.

Objection Handling: Increase the Odds of Closing the Deal

Objection Handling: Increase the Odds of Closing the Deal

Sales objections don’t have to be scary—they can provide insight into your prospects’ needs, helping increase the odds of closing the sale. This webinar presents a process designed to help you navigate objections on the path to a close.

Selling a Layered Security Offering

Selling a Layered Security Offering

Security is at the forefront of all business' minds today. In this webinar, we will explore and discuss how to build out service offerings in a graded scale to meet the needs of your customers, as well as identify and review the technology stacks required to support the needs and expectations of the market.