Selling & Value Proposition
Before prospects will say yes to your services, you must be able to speak to them in a way that demonstrates your organization’s value. This covers the types of programs you can offer, the foundational elements of an effective value proposition, and how to present programs in a way that resonates with prospects.
Upselling & Cross-selling
It’s not uncommon for businesses to focus too heavily on earning new customers versus increasing revenue from existing clients. The MSP Institute webcast, Upselling & Cross-Selling, was created to help you understand how to potentially win more business from existing customers. The topics covered include benefits of upsells and cross-sells, building an account management process, and several techniques designed to help you sell more to your current customer base.
Managing Customer Relationships
In the IT service business, customer relationships are foundational to success. This webinar was designed to provide tips on improving and strengthening customer relationships by discussing how to be fluid with your MSP practice, presenting a 30-day customer management process, and outlining guidelines for strategic customer meetings.
Selling a Layered Security Offering
Security is at the forefront of all business' minds today. In this webinar, we will explore and discuss how to build out service offerings in a graded scale to meet the needs of your customers, as well as identify and review the technology stacks required to support the needs and expectations of the market.
