MAX 2015 Manchester

23RD - 24TH NOVEMBER 2015

Conference highlights

Hilton Manchester Deansgate

We would like to thank all of you who took the time out of your business to join us in Manchester; we understand that your time is precious and really appreciate you taking time out of your business to engage with is and the wider MAX Community.

MSPs came together to share, learn and provoke thought, working as one to drive business growth and in turn success. 

Make sure you keep space in your diary for next year’s event….details to follow shortly!

 

SPEAKERS

AGENDA

 

In addition to our general sessions, you can select from a range of both business and technical sessions,
allowing you to tailor your own event schedule as you see fit.

 

DAY 2: 23rd NOVEMBER 2015

8:00 am - 9:00 amRegistration

Please come along and collect your namebadge and registration pack between these times. Registration closes at 9am sharp, where possible please ensure you arrive by this time.

9:00 am - 9:15 amWelcome and Greetings

Dave Sobel, Director of Partner Community, LogicNow

Opening and welcome to the event.

9:15 am - 10:15 amMAX Keynote

Dana Bullister, Dr. Alistair Forbes and Dave Sobel

LogicNow

Ryan Morris

Keynote – Updating your Managed Services business to extend your value & improve profit performance

The IT industry has always been fast paced … with new solutions launching virtually every day. Add to that the complexity of changing business models and increased competition, and it’s harder than ever to manage a profitable business in the IT channel. How will you improve today’s operations to cut costs and improve profits? Which new solutions will you add to your portfolio? And how will you manage the constant process of change to keep your business relevant to your customers? In this fast-paced session, participants will learn how to manage continuous change and build a business strategy that capitalizes on today’s opportunities – and also lasts through multiple market phases.

1.10 pm - 2.10 pmBreakout 1a - MAXfocus RM Academy Classroom Certification – Part 1

Todd Haugland

MAXfocus RemoteManagement Academy Classroom Certification – Part 1

Find it: new features: Monitoring Templates/Checks/Maintenance editing. Dashboard Policy Views & Implementation of Features with in-depth feature analysis.

Use it: Implementation & (re)configuration/removal of features from the dashboard. In-depth feature analysis & Best Recommendations Use Cases.

These sessions should be considered a continuation of one another. All time available will be used as time allows.

2.20 pm - 3.20 pmBreakout 2a - MAX Backup: To continuity and beyond

Eric Anthony

Taking the MAX Backup functionality, go beyond the simple file and folder backup.

2.20 pm - 3.20 pmBreakout 2b - Hunting bad guys with MAX

Ian Trump

Ian Trump, Security Lead for LogicNow takes a look at the current state and future state of the MAXfocus platform when it comes to Cyber Threats. The MAXfocus platform easily provides a “quick win” suite of solid security services; Patch Management, Managed AV, Web Protection, Email Protection, Mobile Device Management and Backup – 6 Layers of protection. But, wait there is more. Taking a look at the event log monitoring, SNMP monitoring and future development of Network Discovery and LogicCards, finding “bad things” suddenly becomes a great deal easier. Would you believe with a handful of scripts and a few free tools the MAXfocus platform can turn into a Host Intrusion Detection System, a Network Intrusion Detection System and provide continuous monitoring of the organizational security posture? Ian will show you just how far you can go with the MAXfocus platform when it comes to security.

Key Takeaways:

  • MAXfocus provides 6 layers of effective defence against cyber attacks
  • MAXfocus is not just about prevention; it can help detect Zero Day and APT style attacks
  • Continuous Monitoring of an Organizations Security Posture can be deployed using MAXfocus

3.50 pm - 4.50 pmBreakout 3a - MAXfocus RM Academy Classroom Certification – Part 2

Todd Haugland

MAXfocus RemoteManagement Academy Classroom Certification – Part 2

Use it: Implementation & (re)configuration/removal of features from the dashboard. In-depth feature analysis & Best Recommendations Use Cases.

Extend it/Best Recommendations: advanced management of RM and New Features not yet covered.

These sessions should be considered a continuation of one another. All time available will be used as time allows.

3.50 pm - 4.50 pmBreakout 3b - Why Archiving Matters to MSPs and to end customers

Eric Schwab

Many companies in the UK and elsewhere may think that an email archive is only necessary to comply with legislation such as the Data Protection Act. The truth is that archiving increases productivity while reducing risks and costs.

Join this breakout to hear why archiving is important for businesses and how it represents an often overlooked opportunity for MSPs to reinforce their value to their customers.

5.00 pm - 6.00 pmBreakout 4a - Overview of MAXfocus Managed Antivirus, powered by Bitdefender

Sara Foley

Learn about the new Managed Antivirus offering in MAXfocus, powered by Bitdefender. In this session, Sara will discuss the benefits of Bitdefender antimalware as well as provide a detailed overview of the new offering, including migration from Vipre.

3.50 pm - 4.50 pmBreakout 4b - Standard Operating Procedures

The Ultimate Branding for a Successful Managed Service Business

Karl Palachuk

The Ultimate Branding for a Successful Manage Service Business. SOPs – Standard Operating Procedures – are much more than simple “how-to” documents. Join best-selling author Karl Palachuk for a look at policies, processes, and procedures that help define your business and separate you from the competition. Karl’s presentations are always informative and entertaining.

7.00 pm - 11.00 pmMAX 2015 Party

Our 2015 networking party promises to be another great evening including dinner, drinks and a whole lot of fun!

DAY 3: 24th NOVEMBER 2015

9:30 am - 9:45 amIntroduction and agenda overview

Dave Sobel, Director of Partner Community, LogicNow

9:45 am - 10:45 amKeynote – Quality and trust above all

Paul Dippell

Keynote – Why and how MSPs with top growth and profit focus on quality and trust above all

Many MSPs have lower growth and profitability than they’d like. Some falsely conclude that Managed Services is becoming “commoditized” and lower their prices to spur growth. Yet, according to the industry’s leading financial benchmark, the Service Leadership Index®, the profitability and growth of the top quartile of MSPs has stayed the same each year since 2009. Top quartile MSPs continue to grow at about 2x the pace of the median, and to have about 3x the profit. They leverage the desire for service quality and trust in their sales cycle, then deliver it under contract. This wins the most profitable, growth-oriented accounts and references. Join Paul Dippell, CEO of Service Leadership, Inc. for this actionable and compelling look into how service quality and trust drives success, and how those MSPs at higher Operational Maturity Levels© build them into their businesses.

1:30 pm - 2:30 pmBreakout 5a - MAXfocus RM Academy Classroom Certification – Part 3

Todd Haugland, LogicNow

MAXfocus RemoteManagement Academy Classroom Certification – Part 3

Extend it/Best Recommendations: advanced management of RM and New Features not yet covered.

ONLINE ASSESSMENT. Most laptops and tablets and browsers are supported for accessing the online assessment. Chrome is recommended but not required. Approximately 30 minutes should be allotted to complete the exam. More details on site.

These sessions should be considered a continuation of one another. All time available will be used as time allows.

Passing the assessment earns the MAXfocus RemoteManagement Certified Technician web-badge and certificate.

1:30 pm - 2:30 pmBreakout 5b - Experiences of Managing an MSP

Paul Brennan

Paul will share his experience on growing the team, management structure, retaining revenue, reinventing the wheel, unprofitable clients, empire-building staff, acquiring another MSP, dealing with offers to buy you out, and getting the bottom line right.

2:35 pm - 3:05 pmVendor breakout 1 - Close More Managed Services Business

Mark Winter

Leveraging Network Assessments to Close More Managed Services Business

This session will reveal the top ways that successful IT service professionals and MSPs use IT assessments to close new business, deliver new services and expand their client relationships. There will also be a brief introduction to Network Detective, the affordable tool used by thousands of IT service pros that makes comprehensive IT assessments fast and easy.

3:00 pm - 4:00 pmVendor breakout 2 - Key Financial Benchmarks for your Business

Josh Peterson

We all know that “if we can’t measure it, we can’t manage it.” In this 30 minute session, you’ll be given 5 key numbers to begin managing NOW. For some this will be a review and a chance to discuss and for others it will be new information and new insight. Josh will be paying particularly close attention to one specific number, Effective Hourly Rate. What is it? How do you calculate it? What do you do about it? Bring a calculator and access to your PSA, you’ll want to do these numbers live!

3:35 pm - 4:35 pmBreakout 6a - Putting the ‘Service’ Back in ServiceDesk

Eric Anthony

Join Eric Anthony, Lead of Sales for ServiceDesk, to hear how ServiceDesk can help your business track and improve your service delivery, learn about our latest updates and the plans for the roadmap of the product.

3:05 pm - 4:35 pmBreakout 6b - Creating a marketing lead machine

Terry Hedden

We’ll cover the essentials of marketing, the preparation involved in creating a strategy that fits your budget, needs and targets and explain the difference between sales and marketing and how they interact. Then we’ll provide examples and explain how to create customized marketing, PR and referral program strategies by leveraging Marketopia’s best practices and templates to create an actionable plan for your business.

We'll cover:

  • Components of a Marketing Plan
  • Importance of Repetition and the Impact of Multi-Touch Campaigns
  • Keys to Success in Marketing
  • Marketing Plan Deep Dive
  • Create a Marketing Plan Unique to Your Business Goals
  • An Easier Approach to Marketing

4:40 pm - 5:00 pmMAX Closing Keynote

Dave Sobel, Director of Partner Community, LogicNow

SPONSORS

 
MancSponsors2015.png

TESTIMONIALS