MAX 2015 Melbourne

27TH - 28TH JULY 2015

Conference highlights

Pullman Melbourne on the Park


We would like to thank all of you who took the time out of your business to join us in Melbourne; we understand that your time is precious and really appreciate you taking time out of your business to engage with us and the wider MAX Community. 

MSPs came together to share, learn and provoke thought, working as one to drive business growth and in turn success. 

Make sure you keep space in your diary for next year’s event… details to follow shortly!






In addition to our general sessions, you can select from a range of both business and technical sessions,
allowing you to tailor your own event schedule as you see fit.


DAY 2: 27th JULY 2015

8:00 am - 9:00 amRegistration

Please come along and collect your namebadge and registration pack between these times. Registration closes at 9am sharp, where possible please ensure you arrive by this time.

9:00 am - 9:15 amWelcome and Greetings

Dave Sobel, Director of Partner Community, LogicNow

Opening and welcome to the event.

9:15 am - 10:15 amMAX Keynote

Alistair Forbes, General Manager, LogicNow and Dana Bullister, LogicNow

Karl Palachuk, Small Biz Thoughts

Keynote Session: Standard Operating Procedures – Ultimate branding for a successful manage service business

SOPs – Standard Operating Procedures – are much more than simple “how-to” documents. Join best-selling author Karl Palachuk for a look at policies, processes, and procedures that help define your business and separate you from the competition. Karl’s presentations are always informative and entertaining.

Kelly O’Bray, LogicNow

Trends and strategies to grow your business.

2.05 pm - 3.05 pmTechnical Breakout Session 1: MAX Backup – To continuity and beyond

Paul Fenwick and Paul Andersen, LogicNow

Taking the MAX Backup functionality, go beyond the simple file and folder backup.

2.05 pm - 3.05 pmBusiness Breakout Session 1: Papua New Guinea hospital cloud paradigm

David Johnson, Kuakawa Solutions

How one hospital in Papua New Guinea is embracing the cloud paradigm

This presentation is a case study of the utilisation of LogicNow products across the WHPHA and how these have enabled Kuakawa Solutions to competitively address many of the problems of working in a remote third World location.

3.30 pm - 4.30 pmTechnical Breakout Session 2: Highlighting threats using MAXfocus security tools

Ian Trump and Greg Williams, LogicNow

Ian Trump, Security Lead for LogicNow takes a look at the current state and future state of the MAXfocus platform when it comes to Cyber Threats.

Key takeaways:


  • MAXfocus provides 6 layers of effective defence against cyber attacks.
  • MAXfocus is not just about prevention; it can help detect Zero Day and APT style attacks.
  • Continuous Monitoring of an Organizations Security Posture can be deployed using MAXfocus.


3.30 pm - 4.30 pmBusiness Breakout Session 2: Selling the Bench to Deliver Value

Chris Motton, Advance Computing

This session will focus on how a variation on service delivery models can drive return business, customer advocacy and allow IT to move with business change.

4.35 pm - 5.35 pmBusiness Breakout Session 3: Managing MSP Sales

Cam Wayland, CompTIA/Channel Dynamics

From understanding your market to compensating your sales team, this 60-minute session will help you better understand how to integrate and run the sales’ side of your business. Solution providers learn how to build, operate, and manage a successful sales organization that not only survives but thrives.

7.00 pm - 11.00 pmMAX 2015 Party

Our 2015 networking party promises to be another great evening including dinner, drinks and a whole lot of fun!

DAY 3: 28th JULY 2015

9:00 am - 9:15 amIntroduction and Overview

Dave Sobel, Director of Partner Community, LogicNow

9:15 am - 10:15 amRoadmap: Future of MAXfocus: Road Map Session

Mike Kronenberg, Chief Technology Officer, LogicNow

Future of MAXfocus: road map session.


10:45 am - 11:45 amTechnical Breakout Session 4: MAXfocus RMM Training/Certification

Todd Haugland, LogicNow

MAXfocus RMM training/certification

11:50 am - 12:20 pmVendor Breakout 1: Leveraging network assessments

Mark Winters, Rapid Fire Tools

Leveraging network assessments to close more managed services business

This session will reveal the top ways that successful IT service professionals and MSPs use IT assessments to close new business, deliver new services and expand their client relationships. There will also be a brief introduction to Network Detective, the affordable tool used by thousands of IT service pros that makes comprehensive IT assessments fast and easy.

11:50 am - 12:20 pmVendor Breakout 2: Opportunity hacking

Jerry Koutavas, ASCII

Opportunity hacking: how to find new business through set processes.

Most companies fail to discover opportunities beyond their normal sales activities. Learn how to increase your chances of finding and closing new business through a variety of creative, insightful methods and processes shared by fellow ASCII Group IT provider community members.

1:30 pm - 2:30 pmTechnical Breakout Session 5: MAXfocus RMM training/certification continued.

Todd Haugland, LogicNow

MAXfocus RMM training/certification continued.

1:30 pm - 2:30 pmBusiness Breakout Session 5: MSSP: Selling and delivering security as a Service

Ian Trump, LogicNow

LogicNow recognises selling security as a service is an evolutionary path for many successful MSPs. The MAXfocus platform provides an ideal bundle of security services which help MSPs secure their customers. Selling security as a service requires an understanding of business drivers such as compliance, IT security products & services and risk management.

Key Takeaways:

  • Selling Security as a Service is similar but has differences from selling IT managed services.
  • A proven security sales and delivery methodology racks up business winds.
  • MSPs looking to move towards Security as a Service can learn from one of the best success stories in the Channel.

3:00 pm - 4:00 pmTechnical Breakout Session 6: MAXfocus RMM training/certification continued.

Todd Haugland, LogicNow

MAXfocus RMM training/certification continued.

3:00 pm - 4:00 pmBusiness Breakout Session 2 – Attracting client new to outsourcing their IT

Joshua Liberman, President, Net Sciences Inc.

Here in our little bit of outback, we see firms every month that have never had IT support. The good news; there is no incumbent to unseat. The bad news; they think have the flu, but it’s really cancer. So how do you handle this? First, warm them up by addressing the pain they know about. Next, help them mature by taking them from reactive mentality they know to the stable world of managed services. Finally, you must become indispensable to them by molding them into an ideal client, one that sees their IT as a competitive tool. And it’s nice to know you can achieve this all by cobbling together various services from LogicNow into your own uniquely branded services that you can offer without high price tags or scary annual contracts.

3:00 pm - 4:00 pmMAX Closing Keynote

Dave Sobel, Director of Partner Community, LogicNow


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