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MSP Business

Challenging Your Unique Selling Point

By Vanessa James

- 13 September, 2012

The USP, or Unique Selling Point, is your stake in the market. It’s the value that you bring to your client. But communicating that value isn’t always as easy as communicating your USP, because each client is different. Clients don’t always see the inherent value in your product. So you have to show them.

MSP Business

Top Secret MSP Telemarketing Technique Revealed!

By John Black

- 11 September, 2012

If you’re a managed services provider then there is no question that you have struggled with getting enough sales leads to grow your business. You have even probably tried making a few cold calls but were only frustrated by the evil gatekeepers asking, “Are they expecting your call?" Sound familiar?

MSP Business

Three Really Easy Ways to Reduce the Costs of Supporting Your MSP Clients

By Richard Tubb

- 6 September, 2012

The fundamental tenet of offering Managed IT Services is, in my opinion, efficiency. As a Managed Service Provider (MSP) serving small businesses, you are going to be creating an offering at a price that is attractive to clients, but is profitable for you.

MSP Business

Is Guerilla Marketing Right For Your MSP?

By Scott Calonico

- 29 August, 2012

You see a wallet lying on top of a toilet in a public restroom. Upon closer inspection, you see a big wad of bills sticking out. Glancing around for the owner, you don't see anyone else, so you shrug your shoulders and pick up the wallet. Finders keepers, right?

MSP Business

Growing Your Customer Base Through Expansion

By Scott Calonico

- 28 August, 2012

Mergers and acquisitions aren’t just for huge corporations. If your MSP is enjoying success, a valid way of growing your business further is to consider buying out the customer bases of your competitors, or perhaps merging with competitors to form a larger business.

MSP Business

Creating an Effective MSP Marketing Plan

By Scott Calonico

- 23 August, 2012

While creating an MSP marketing plan may not be the most exciting thing on your “to-do” list (especially if you are a born and bred techie), it is essential if you want to see your business grow.

MSP Business

Survey shows that SaaS can save you money

By Chris Martin

- 21 August, 2012

Earlier in the year we ran a survey on RMM Software, this is the software IT Company’s/MSP’s use to run their technical operations. What emerged were a few very revealing results on the software itself:

MSP Business

Determining a Unique Selling Point for Your MSP

By Scott Calonico

- 16 August, 2012

Let’s face it; the IT services marketplace is a crowded one. Everyone from unqualified amateur techies to huge household names offer to provide IT support these days. Your MSP needs to do something to stand out from the crowd. It needs a unique selling point – a Unique Selling Point (USP).

MSP Business

MSP Pricing: Don't Be the Cheapest on the Block

By Scott Calonico

- 9 August, 2012

Undercutting the competition with your MSP pricing may seem like a great way to help you win new customers. However, you should think very carefully before adopting this strategy. This article presents you with four reasons why being the “cheapest on the block” may be a foolhardy decision.

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This document is provided for informational purposes only. SolarWinds makes no warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information contained herein.

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