We are always keen to know what IT support companies think about, what keeps them awake at night and of course what do (and would like to do) with our software, what their problems are, how our software can help.
I work in marketing (I think? Or I did and nobody has told me otherwise) for a Software Company. They provide software to help run IT Companies, or as they seem to be known (in some cases) Managed Service Providers!
I’d suggest this should be a very important strand of your marketing message.
I recall being at a networking meeting once with a woman who was reputed to be very good at marketing, and, I’m sure she was – her track record supported her reputation.
Running any business during these turbulent times is stressful. Operating an IT Support Business which deals with those businesses most affected by the recession – smaller companies — is especially nerve-wracking.
In my experience there are a few to think about. See below.
I’m assuming that most small and medium sized IT companies are run by Technical people who’ve grown into the CEO/Managing Director role, much as I did myself.
Some years ago, I read Covey’s book ‘Seven Habits of Highly Succesful People’. The message above all others that I took away from it was that the most succesful people ‘invested’ in building and maintaining RELATIONSHIPS.
Cycling to work this morning for this first time since last month’s accident, I was wondering what I’d write about this morning. As it happened I was cycling through Dundee Centre past the main offices in town.
A random thought popped into my (mostly empty) head this morning. During the last few years that I was running my IT company, I changed from being very nervous when asking for money to being much more comfortable.
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