I work in marketing (I think? Or I did and nobody has told me otherwise) for a Software Company. They provide software to help run IT Companies, or as they seem to be known (in some cases) Managed Service Providers!
I’d suggest this should be a very important strand of your marketing message.
I recall being at a networking meeting once with a woman who was reputed to be very good at marketing, and, I’m sure she was – her track record supported her reputation.
Running any business during these turbulent times is stressful. Operating an IT Support Business which deals with those businesses most affected by the recession – smaller companies — is especially nerve-wracking.
In my experience there are a few to think about. See below.
I’m assuming that most small and medium sized IT companies are run by Technical people who’ve grown into the CEO/Managing Director role, much as I did myself.
Some years ago, I read Covey’s book ‘Seven Habits of Highly Succesful People’. The message above all others that I took away from it was that the most succesful people ‘invested’ in building and maintaining RELATIONSHIPS.
Cycling to work this morning for this first time since last month’s accident, I was wondering what I’d write about this morning. As it happened I was cycling through Dundee Centre past the main offices in town.
A random thought popped into my (mostly empty) head this morning. During the last few years that I was running my IT company, I changed from being very nervous when asking for money to being much more comfortable.
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