The world of search engine optimization moves very quickly. Google typically rolls out major changes to its search engine algorithm about once every 12 months or so. Their last update, titled Penguin, caused quite a bit of panic among webmasters and site owners.
There is a well known metaphor, “The Cobbler’s son has the worst shoes”.
This phrase is typically interpreted to mean that a Professional tradesman can spend all of his time and skill focusing on his work, but then neglect themselves in this same area of expertise.
Techies can be successful when marketing their products.
The only difference between a failed startup and Google is that Google was able to transform technical innovations into a business plan that works.
Sales referrals… they’re the lifeblood of any computer consulting business.
To thrive, you’ve got to keep them pumping in.
And, without them, sales dry-up…
....profits go down….
....and your job is harder.
When I look back at some of the roadblocks that in the past had kept me from reaching my goals as quickly as I would have liked, it was clearly my inability to manage my time that was my greatest hindrance.
I’m a man of many ideas, and there’s rarely a day that goes by where I don’t have a long list of things, both short and long term, that I’d like to accomplish.
“Marketing” is a word that makes many an IT business owner shudder.
It’s unlikely that many people became IT professionals because they wanted to do sales work, but marketing is a necessary evil for any business that wishes to grow.
These five tips are designed to remove some of the strain and perhaps give you some new marketing inspiration for your MSP business.
When I first made the move from Break/Fix to Managed Services as a “one man band” there were a number of jobs that I had to do each day that were necessary but I simply didn’t look forwards to.
Chief amongst these chores was dealing with client backups.
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