This title is from an Aesop's fable that fascinated me until I finally realized how it might apply to IT marketing.
The fable tells of a man with buried treasure who would dig up his treasure everyday and then bury it again. One day a thief happened to witness this spectacle and stole the treasure.
We're living in the 21st century now, practically the future, right? We deal in gigabit networks and cloud technology. Who in their right mind is going to rely on an outdated technology like old fashioned snail mail?
Plenty of businesses, it turns out.
What if you gave a webinar and no one came?
Or any other event for that matter?
To help prevent this nightmare scenario, you can use social media tools, such as Twitter to help promote an event given by your company.
Watch this short video below to get some quick ideas on how to maximize the effectiveness of your tweets.
Like most MSPs, you've got better things to do than sit around and try to code an entire website.
In some earlier posts, we talked about using a Content Management System (CMS) to make setting up and running a website easy. One of the CMS solutions that we were looking at was Drupal.
View this recorded webinar for five easy and obtainable ways to mature your managed services business, grow recurring revenue from existing customers, attract new customers and build high value services that will increase the value of your business and protect it from future IT Support trends.
Thanks again to everyone who participated in August's webinar.
We had a record turnout and lots of great questions. We've forwarded the chat log to Simon May because he wanted to try and answer some of the questions that we didn't have time to get to during the broadcast.
Although various pundits may be harping on about the death of direct mail, as regular readers of MSP Business Management know, the written word is very much alive.
Another way that you can deliver your business message and let potential customers and clients know about your business is through the use of sales brochures.
This document is provided for informational purposes only. SolarWinds makes no warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information contained herein.