MSP Business
How to boost the value of your business
ORLANDO – Best-selling author John Warrillow told a quick story about two brothers who ran a business selling elevators for high-end hotels. But when the financial crisis of the early 1990s struck, the brothers were forced to lay off their workforce.
“They said, ‘This is crazy. We have to get out of this business,’” Warrillow said during Tuesday’s MAX 2014 U.S. Customer Conference keynote at the Renaissance Orlando at SeaWorld. “So they looked at their model. It’s sexy to install elevators for Donald Trump. But nobody wants to service them.”