What qualities should I avoid in my first hire?
- Someone you don’t trust
This might seem like an obvious thing to avoid, but it’s a sneaky one. Let me explain. Hiring managers obviously never intentionally hire someone they don’t trust, but distrust can come out in lots of ways. It can be a micromanagement of duties, a constant questioning of decision-making, or even a lack of follow-through on what your marketer says you should or shouldn’t do. As a business owner, you don’t have time for that. This might sound harsh, but if you don’t trust the employee you hire, you should fire them. Both of you will ultimately be happier for it.
- Someone who can “do everything”
There is no “one size fits all,” and you should not hire like there is. If you have a multitude of needs from a marketer, that’s fine. You can reasonably expect someone to be able to have two different skills, like graphic design and video editing. You might even find someone with three similar skills, like copy writing, SEO, and social media experience. BUT that’s it. Also, not every skill goes together. Good luck finding someone who is good at graphic design, and SEO, and campaign strategy, and editing. It’s not going to happen. So don’t expect to hire someone who’s going to be able to do everything, because they won’t be able to—or at least won’t be able to do all of it well.
- The cheapest option
If you hire someone for cheap, you’ll experience why they’re cheap. For your first hire, you will want to hire someone who has at least a little bit of experience, and you may want to hire a seasoned professional, depending on your needs. Hiring someone with experience has a price tag that is well earned. You will literally get what you pay for. Respect the job as much as you would a technician or a sales person, and you will find a quality hire.
Something else to consider: As an MSP, you are essentially a contractor to SMBs. If you’re nervous about taking the plunge with a full-time employee on the tech side, do the same with marketing. Hire someone to start as a contractor, and make sure they’re a good company fit, that you have all the right needs that correspond with their skills, and that you are both happy with the outcome. This can sometimes help ease you into a hire in an industry that you’re not as familiar with.
At the end of the day, something is better than nothing. If you’ve clearly identified your need, the scope of work a marketer would fill, and you’re on your incline of business growth, then it’s time. Don’t let the unknown scare you off, because making your first marketing hire will be a breeze if you consider these tips.