How to know if you’re not ready to hire
I’m not sure what they will do
If you lack clarity on exactly what you want them to do, it’s not time. Don’t misunderstand though—you do not need to know everything about marketing in order to have clarity. Think about it like creating a scope of work for one of your clients. For scope of work, you think through categories, even if you don’t itemize exactly what you’ll do for the customer. Your scope of work might include monitoring devices, managing backup, and providing antivirus; you don’t list out specifically how you are going to do those things. It’s the same with marketing. You need to know that your sales team isn’t getting enough leads and therefore the marketer needs to “fill” the sales cycle. Then you would hire someone who can help you advertise your brand, offerings, or services, without you having to prescript how, exactly, they will do that.
I’m still only doing this business “part time”
Having a side hustle is great, and becoming more and more common. But this can also mean you do not have a clear picture of who you are as a company, and what services you want to sell. If you’re still in the early stages where you’re trying to figure out your exact target customer, what services you want to sell, or what your brand is, I don’t recommend you hire a full-time person. A marketing consultant might be a better fit to help you research and decide some of these, but to operate lean, you need more defined clarity to yourself as an owner and your business as a whole.
Check out part 2 of this blog series here: You're Hired: Finding the Perfect First Marketing Candidate—Part 2