Have you ever listened to a speaker at a local networking event, a seminar or even a Conference?
Nearly all of us have, and chances are that whether that speaker was good, bad or indifferent in their presentation, that you came away with one specific perspective - that they were an authority in whatever topic they were speaking about.
I speak from personal experience when I say that as an IT business owner, whenever I’ve spoken at events I’ve always been approached by people afterwards who are interested in doing business with me or finding more out about what I do.
Clearly, speaking is a great way to raise your profile, position yourself as an expert and attract potential new clients. This being the case, why aren’t more MSP businesses looking for speaking opportunities?
The most common excuse I hear for not seeking out speaking opportunities is “I’m no good at it”. Here’s a secret - none of us are good at public speaking when we first start out. But it doesn’t matter, because the more you do it it, the better you become at speaking and importantly, the more comfortable you become at speaking.
Here’s another secret - everyone who is listening to you speak wants you to succeed. Why? Because they’re so glad it’s you stood up there, not them!
Public speaking is a common fear for everybody - right up there with being afraid of heights and even dying. Seriously! People are just as scared of public speaking as they are of dying! Seriously, I know which one I’d rather do!
So being scared of public speaking or being “no good” at public speaking still shouldn’t prevent you from looking for opportunities to speak.
Most local networking events are desperate for speakers to give as little as a ten minute slot on a topic they are experts in. As an IT business owner, you could stand and talk about
● The Top 3 Ways To Keep Yourself Safe Online
● Why Your Business Can Save Money Moving to The Cloud
● Six Reasons Data Backup Should Matter to Your Business
... and any number of other topics that you are an expert in.
The best part about these types of presentations? They require very little preparation, and very little practice - after all, you’re talking about something you know a great deal about so it’s unlikely you’ll run out of things to say or struggle to answer the questions you are given.
At the end of such presentations, at worst you’ll have gained some experience in public speaking, and more likely, you’ll have gained an audience of people who consider you an expert in the topic you’ve spoken about (and lots of similar topics too!). Guess who they’ll be calling the next time they need advice in this area?
Speaking at networking events is a great way to establish yourself as an authority. The audience will see you as an expert in the topic you are talking about, and you will become the first person they think of whenever the need help or advice.
For IT business owners, speaking at events is a powerful way of attracting potential new clients. If you believe you are no good at speaking, then remember everybody had to start somewhere, and that by undertaking speaking engagements, you’ll get better at it quickly.
Richard Tubb works with MSP's to help them focus on what is important, free up their time and make more money. You don't have to do it alone any more!
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