Source: MAX 2015 party planning in full effect

Marc Thaler

Since news of Dave Sobel’s April 22 whereabouts broke, members of the MAX Community camp have closed ranks as they continue planning the MAX 2015 Customer Conference series.

But a new detail has emerged. And it may raise eyebrows among MAXfocus customers.

The same source aware that the Director of Partner Community made a low-key business visit to the Big Apple says the Community team is passionately planning this year’s parties. Community Executive Carissa Johnson, after a lengthy pause and skeptical stare, provided confirmation.

“Seriously, who’s feeding you information?” Johnson asked. “Are you listening in on our calls?”

Johnson would not say what’s in store for festivities. But, perhaps in a bit of payback for catching the Community team off-guard with the Sobel-to-New York City story, she offered three very vague clues:

  • On the ANZ conference in Melbourne, Australia (July 27-28): “The views are incredible.”
  • On the U.S. conference in Washington, D.C. (September 9-11): “Will (Sales Executive) Don Miller get another chance to perform?”
  • On the U.K. conference in Manchester, England (November 23-24): “Attendees will have their heads in the clouds.”

If history serves any indication, the parties will again be first-rate.

Two years ago, Cirque du Soleil-style performers entertained at the U.S. conference in Las Vegas. Last September’s private block party at Universal Orlando’s CityWalk was the talk of the Day 3 networking breakfast – thanks in a large part to Miller’s mastery of the microphone at Rising Star karaoke bar.

Last year’s conference in London was geared toward gamers, with celebrity impersonators posing for pictures. The poolside party in Australia didn’t disappoint, either.

“Those were all great venues and fun parties,” Sobel said when reached for comment. “Just like the curriculum we’re creating for the conferences, we know the party also has to raise the bar.

“Meanwhile, ‘Mr. Reporter,’ what has your source told you about my dinner meeting in New York?” Sobel said with a heavy dose of sarcasm.

Stay tuned.