Overwhelmed by the fact that you “should” dive into the social network when your social media marketing time is next to nil?
Here’s the skinny to help you focus your online marketing efforts in the places that will prove most effective.
The Top 5 Social Media Marketing Tips for Very Busy Business People
1. Create a Facebook Fanpage, maximize it for impressing the crowds, and post 3-5 times per day with short compelling little blips of info (hint: pictures, early morning, and weekend posts get more response).
Don’t use your Facebook wall to promote your company, products or services; doing so will backfire. Instead, share riveting little tips that your target audience will welcome. Subtly encourage visitors to “like”, comment and/or share your post by asking engaging questions. Visitor comments within 48 hours will ensure your rank in their FB newsfeed, and also shows your fanpage link to all their friends.
2. Develop an Expert Blog that is integrated into your website (we recommend WordPress because of its magnificent plugins).
Post 2-5 times per week on a consistent schedule. Answer the questions your target audience is likely to be asking. Don’t waste their time by sharing what you ate for lunch unless you’re blogging about food. Keep blog posts hovering under 300 words, and always include a call to action to keep them engaged with your company (free download, comment below, etc).
3. Claim Your Business Listing on Google Places. This is especially important for businesses with a local target market. Fill in the details with interesting, seo-optimized keywords and attractive images. Ask satisfied customers to review you. Handpick the first reviewer, as that first rating is what the public will see FOREVER.
4. Monitor Your Online Respectability. Google your name monthly. If someone posted a picture of you running naked with chicken blood in your hair, ask them to remove it–and consider the virtues of apple juice.
5. Optimize Your Webite(s) for Mobile Devices. Hand held devices like the smart phone will ultimately replace desktop computers. Be sure important web features (like your navigation) are not Flash-based, which goes missing-in-action on an iPad. View your site on different mobile devices to see how it performs across multiple platforms.
Want to gain further clarity on these five online margeting strategies? Ask away!