If I had a world of my own, everything would be nonsense. Nothing would be what it is because everything would be what it isn’t…”
-Alice in Wonderland, Lewis Carroll
The world Alice dreamed of was in fact the real world, everything here is backwards!
How could this mad fact affect your IT sales?
Once you admit to yourself that we live in a mad world where nothing is what is seems, then you can start looking at IT marketing obstacles in new and interesting ways.
Normally when faced with the horns of a dilemma between two choices; one that appears to be extremely difficult and other that seems more easily attainable with less effort, we opt for the path of least resistance.
This can apply to the all important step of researching the keywords that you will target for Search Engine Optimization (SEO) on your MSP website.
I was attending a small tradeshow in Houston where an expert on SEO and internet marketing for computer consultants was covering the basics of how to get your website top ranked.
When he got to the issue of researching keywords the choice was given of targeting local keywords like ‘computer support austin’ vs. nationally searched keywords like ‘computer support’.
In a matter of fact way the audience, which was full of technology providers, was told that they could never get top ranked on the national keywords because the big computer outfits had so much high powered marketing that it would be impossible.
Unfortunately I believed that expert and for several years I personally avoided the big keywords myself until I read the, Four Hour Work Week, which advocated the philosophy of Alice that the world is mad and everything is backwards.
The idea is that harder tasks are actually easier and easier tasks harder. I applied this philosophy to my SEO goals: the more difficult keywords are actually easier to get top ranked on than the lower searched keywords.
I can tell you that a year ago I took this advice and started targeting keywords with massive traffic - 20,000,000 monthly searches.
Now I can say that I am on page one for a major keyword that gets 7,400,000 monthly visits.
Believe it or not, but I am still fighting skirmishes over ranking on the first page of keywords that only get 320 monthly searches.
If you want to have a wildly successful IT marketing campaign on the internet then make sure you realize we live in a mad world where everything is what it isn’t and vice versa….
Find out John's secret by reading the second part of this aritcle.
In addition to being very secretive, John Black is the Marketing Director at MSP Telemarketing and has over 10 years experience marketing on behalf of managed services providers.
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