I scream, you scream, we all scream for ice cream is probably a mantra you might fondly remember from your childhood.
In fact your family might have even chanted this as you drove to the local ice cream parlor to get that sweet treat.
However, what impact could ice cream possibly have on IT marketing for a computer business?
You might be surprised to hear that there is a creative marketing technique that can lure decision makers right into the palm of your hands instead of trying to chase after them through IT lead generation.
The idea for the blog came from an episode where I was interrupted at my desk by an employee who excitedly exclaimed that there was FREE ice cream being handed out down stairs in the lobby of our building. Of course I was very dubious and assumed I was going to be the victim of a practical joke. However, to my surprise I did in fact see an ice cream cart filled with delicious flavors being served at no cost. I was still a little skeptical until I had been served my favorite treat.
It was at this point that I was handed a business card by a skilled telephony sales person who informed me that they had just wired the building for internet service.
One of the keys to successfully employ this type of msp marketing strategy is to make sure not to oversell the individuals that come for the free ice cream. The goal is to smoke out the decision makers at each business in the building and try to at least get on their RADAR!
The rest of the story is that I ended up having that salesman, who was giving away free ice cream, give us a proposal for his internet services. Now imagine that salesman was a rep with your managed services company and you guys were the ones that got that great proposal, through ice cream marketing.
Before you run out and start setting up ice cream stands in every building across the city, first realize that the power in this marketing technique works best when there is a local element involved. In the case of the telephony sales person, they had recently wired our building for internet service, which was the local factor that made his ice cream marketing work.
When it comes to MSP marketing, consider your office building as the local marketing angle and begin an ice cream marketing campaign there and THEN move IT marketing on to the buildings where your customers are located.
John Black is the Marketing Director at MSP Telemarketing and has over 10 years experience marketing on behalf of managed services providers.
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