MAX 2014 EU: Roundup of reports

Marc Thaler

GFI MAX General Manager Dr. Alistair Forbes asked a specific question to attendees at the start of the MAX 2014 EU Customer Conference earlier this week.

“How are you going to power the growth of your business?” Forbes said.

Sharing ideas – and putting those ideas into action – is arguably the biggest benefit of the customer conference series. And there was no shortage of idea-sharing in London.

MAX-EU-RoundupStealing a page from the final post about the MAX 2014 U.S. event, this write-up links you to conference reports on the keynote addresses and specific breakout sessions that took place at the Hilton Heathrow Terminal 5 hotel:

MAX EU keynote: MSPs, prepare for lift-off – Among the many items Forbes discussed, he told attendees that the key to their success is understanding the business drivers of their customers.

Cloud computing: Who’s confused? – At this stage, what’s more important: Ensuring everyone uses the correct cloud terminology, or deciding how to use cloud computing as a business tool? CompTIA Director of Technology Analysis Seth Robinson took a closer look.

Want better sales? Know ‘what’s important’ – Business coach Adam Harris of Transmentum outlined five key steps for selling managed services. He offered a number of other suggestions as well.

Do you have ‘sales super powers’? – Sales coach Paul Kenny of Ocean Learning delivered the Tuesday keynote. He shared with attendees five “habits that matter.”

‘Lightning’ strikes in London – The “Lightning talks” were one of the most popular sessions at the U.S. conference. The format was used again: 10 minutes of talk time per presenter. No slides allowed.

Total transformation: One MSP’s storyJason Parsons and Steve McGowan of Wyvern Business Systems told their company’s tale: Upon moving to the MAX remote monitoring and management (RMM) solution, proactive support instantly became one of the big business benefits. And there were many more.

10 traits of a perpetually valuable MSP – GFI MAX Director of Partner Community Dave Sobel spoke about “best agility best practices” that separate world-class MSPs from the competition.