Just an throwaway marketing thought…
It’s a scientifically proven fact that people tend to adopt a ‘herding instinct’ in times of uncertainty. I think the decision process goes something like this:
‘Jeezo – I’m worried. The quickest way I can arrive at a decision is to check what everybody else in the same situation is doing. Plus, perhaps they know something more than I do anyway. So I’ll just check what everybody else is doing and do the same.’
Sometimes people even just do what others are doing without knowing why or just because it seems like a good idea, for example: people walking past an accident without stopping, ‘runs on banks’ or this one that Seth Godin posted.
The current ‘Economic Storm’ is undoubtedly a point where people re-evaluate. Perhaps you can use this to your advantage and marry the two together. How about a message like this to potential clients: