The concept of engagement marketing is so broad that it’s difficult to describe simply. In the most basic terms possible, however, engagement marketing is the practice of encouraging an ongoing, 2-way marketing dialogue with your customers.
Engagement Marketing differs significantly from traditional marketing methods, which essentially rely on the constant bombardment of customers with unsolicited approaches and marketing materials. For many modern consumers, this approach is something of a turn-off.
To give you an idea of some of the myriad ways that businesses can move into engagement marketing, here are some examples of activities that currently work for three very different businesses:
As you can see, these methods are a world apart from traditional sales-oriented marketing, but there is nothing to say they are any less successful.
Engagement marketing involves customers in a completely different way. Specifically, it involves customers when they actually want to be involved.
So, how could you use engagement marketing within your MSP business? Here are some ideas:
The best thing about engagement marketing is its cost – which can, sometimes, be literally zero! Regardless of your MSP’s size and marketing budget, you can begin to implement engagement marketing by investing time alone. It is no harder for you to make a success of this style of marketing that it is for a huge, long established business – so make a start right now.
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