In my previous blog, I discussed four steps for using email security to help increase your revenue. One of those four steps was educating your customers. In this blog I’m going to look more in depth at how you can go about doing so, since email security is necessary for their businesses to run securely and efficiently.
Your customers rely on email for their day-to-day business operations, and cybercriminals know this. This is why some of the biggest online threats come from spam and email-borne malware. In fact, phishing and spear phishing represent the number one attack vector threatening business all over the globe1—these are also the most difficult attacks for users to recognize. In this environment, it’s critical that your customers understand why email security matters and how to protect themselves against these threats.
Some key facts about email attacks:
- 50% of all email traffic worldwide is spam2
- 91% of cyberattacks and the resulting breach begin with a spear phishing email3
- 51% of small and medium businesses have experienced a successful or unsuccessful ransomware attack4
- $1.6 million = the average cost of a phishing attack for a medium-sized company5
- 66% of malware is installed via malicious email attachments6
- 76% of breaches in the past period was financially motivated7
How can managed email security help?
Managed email security gives you the ability to offer your customers a number of powerful benefits when it comes to defending them against email-borne threats. These include:
- Protecting inboxes from spam, malware, ransomware, phishing attacks, and other email-borne threats
Email is known to be a common way of spreading malware. It is used to trick users into installing malicious software. Email security will help protect their networks from email threats and attacks that could potentially lead to theft of their data assets and disruptions to their business processes.
- Improved employee productivity
Spending time and resources on managing vast amounts of incoming spam should not be on your customers’ task lists. With an incoming filter defense running in front of their email, your customers’ employees no longer need to deal with vast amounts of incoming spam. This also means that time spent dealing with spam is reduced to a minimum, allowing employees to focus on their core business tasks.
- Maintaining business productivity
If a customer’s email servers go down, they normally need to wait for them to be fixed, which costs them time and potentially means lost productivity. An email security solution with 24/7 built-in email continuity as an extra protective layer adds redundancy and continuity to their email delivery process to ensure their email keeps running, even if their servers are down.
- Prevention of IP blacklisting and protecting business reputation
Businesses are mostly focused on protecting against incoming spam; however, they also need to think about spam leaving their network in the event of an attack. This could potentially lead to their IP addresses getting blacklisted, heavy fines, and damage to their brand and reputation. Ultimately, it could end in them not being able to send emails. An outgoing email filtering solution helps your customers protect their IP addresses from being blacklisted.
Do I need email security as an Office 365 user?
It’s a common misconception amongst companies that if they’re using Office 365 they don’t need additional email security. However, you need to stress that they should not rely on a single point of failure. Many of your customers assume these large email collaboration tools are automatically secure, but what happens if cybercriminals successfully attack Office 365, or what if Office 365 is down?
The reality is that the size and visibility of such large organizations can make them ideal, high-value targets for cybercriminals. In fact, in 2017 Microsoft phishing pages were recorded on more than 1,100 hostnames and the company itself reported an increase in account log-in attempts from malicious IP addresses8. Meanwhile, in 2016 Office 365 users were potentially exposed to the Cerber ransomware attack9. This list continues, with a brute force attack targeted at Office 365 accounts in 201710.
If your customers are wasting time dealing with spam and malware, click here to find out more about how SolarWinds® Mail Assure can help you help your customers.
Mia Thompson is product marketing manager, Mail Assure at SolarWinds MSP.
- "2016 Enterprise Phishing Resiliency and Defense Report, https://cofense.com/enterprise-phishing-susceptibility-report/ (Accessed December 2018)
- "Global spam volume as percentage of total e-mail traffic from January 2014 to March 2018, by month”, Statista, Spam: share of global email traffic 2014 – 2018.” https://www.statista.com/statistics/420391/spam-email-traffic-share/ (Accessed October 2018)
- “2016 Enterprise Phishing Resiliency and Defense Report, https://cofense.com/enterprise-phishing-susceptibility-report/ (Accessed 21 November)
- “2017 State of Cybersecurity in Small & Medium-Sized Businesses (SMB)”, Ponemon Institute. http://www.veille.ma/IMG/pdf/2017_state_of_cybersecurity_in_small_medium-sized_businesses.pdf (Accessed 20 November)
- “2017 Enterprise Phishing Resiliency and Defense Report, https://cofense.com/phishing-resiliency-report-2017/ (Accessed 21 November)
- “2017 Data Breach Investigations Report.”, Verizon. https://enterprise.verizon.com/content/dam/resources/reports/2017/2017_dbir.pdf (Accessed 20 November)
- “2018 Data Breach Investigations Report.” https://enterprise.verizon.com/resources/reports/DBIR_2018_Report_execsummary.pdf (Accessed 20 November)
- “Malware Review. A look back and a look forward”. https://cofense.com/wp-content/uploads/2018/03/Cofense_Malware-Review_2018.pdf. (Accessed December 2018)
- “Microsoft Office 365 hit with massive Cerber ransomware attack, report,” SC Magazine, June 2016. https://www.scmagazineuk.com/microsoft-office-365-hit-massive-cerber-ransomware-attack-report/article/1477835 (Accessed September 2018).
- “New Type of Brute Force Attack on Office 365 Accounts,” TRIPWIRE, August 2017. https://www.tripwire.com/state-of-security/featured/new-type-brute-force-attack-office-365-accounts/ (Accessed September 2017)
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