Coffee is For Closers
Warning - Adult Language
All this talk about cold calling and websites and marketing for your MSP or IT support business reminded me of one of the greatest sales speeches ever put to film.
This is a short scene from Glengarry Glen Ross. Sure, marketing your MSP isn't quite the same as selling swampland in Florida, but the key points that Alex Baldwin's character brings up - AIDA and ABC - are appropriate as ever.