Business to Business Social Networking - Part 2

Scott Calonico

facebook iconIn the first part of this series, we talked about how to use Facebook for your Business to Business Social Media interactions by setting up a Facebook page to promote your company.

Now that you've got the page up and running, you've got to make the most of it and start meeting some other businesses.

Here's a few different ways that you can engage other companies and services.

Tell Everyone

What's the good of setting up a Facebook page if you don't tell everyone about it? Facebook Pages makes it easy to incorporate contact lists and let everyone know that you're out there. Although, they don't make it easy.

Here's how:

Once you're logged in and have your Facebook page pulled up, click on the "Edit Page" button in the upper right hand corner. You will then be presented with the "Edit Profile" page. Now, on the left hand side of the page, click on "Resources". In the middle part of the page, you'll see a "Connect With People" section. This is what we're looking for. 

You can now upload some of your contacts in two different ways: by creating and uploading a contact file, or by entering your email address and password on some of the more popular email services (Hotmail, Yahoo, Gmail, etc.). Note that this will only allow you to add up to 5,000 contacts. But, then, if you've got 5,000 contacts in your address book, your page is already off to a good start.

Once uploaded, Facebook will present you with a list of contacts to be imported. Here you can select and deselect contacts. When you're done click "Okay" and Facebook will do the rest for you.

Like ThemLike button

Find a few companies that you think you might want to do business with on Facebook and give them the thumbs up. Hopefully this will cause them to reciprocate, gaining you some new contacts that you can now communicate with.

Create Events

Facebook Pages allow you to create events. Launching a new website? Have a new pricing program coming out? Let everyone know by creating an event on the launch date. This can be done by clicking on "Events" on the left hand side of the page and then, when the "Events" screen pops up, clicking on "Create New Event" in the upper right hand corner.

Here's where it gets a little confusing. Since you're using Facebook as a Page, you won't be able to create an event as the Page. What you'll need to do is change back to the admin account that you used to set up the page, and then use that account to set the page up. It sounds confusing, but Facebook does most of this work for you, so there's not much to worry about.

After you've got the event setup, you've got an option to tell all the fans of your page about the event.

Updatesbusiness to business social networking image

Communication is the key to using Facebook Pages, and Facebook gives you another way in which you can talk to all of your fans. You can update all of your fans with any late breaking news or other information by going to the "Resources" menu and then clicking on "Send an Update". This basically just sends a Facebook message to all of your fans.

The neat thing about sending an update, however, is that you can choose exactly which fans you plan on updating.

Keep at It

Just because you don't immediately start with 5,000 fans, don't let that discourage you. The Wall Street Journal has reported on some large companies that are having problems with engaging the B2B marketplace.

The major thing to remember is consistency and persistence. Don't spend a whole week of your valuable business time searching for other businesses on Facebook to start clicking on. Take a few minutes, maybe at the start of each day or maybe after lunch to pursue your business to business social networking plan.

Do you have a Facebook page for your business? How much time do you spend on it per day? Feel free to comment below.