Business Cards for MSPs

Scott Calonico

One of the easiest and most inexpensive ways you can help promote your MSP or IT Support Business is through the use of business cards.

If you think of business cards as a cheap and easy used car salesman type tactic, get that out of your head right now. A well designed and simple business card does a few very important things:

  • It shows your potential customer that you're serious about your business
  • It creates "stickiness" - a physical link between you and your potential client
  • It gives your potential customer an easy way to get in contact with you

Thanks to the internet, it's now even easier to have professional business cards designed and printed for your MSP, sometimes even for free!

Many printing companies will now design, print and post you stacks of business cards for no or little cost at all. The only drawback to this method is that the advertising company or printer will sometimes print their own website or phone number on the back of the card. Richard Tubb, one of our recent webinar guests, had an interesting way of getting around this little hitch: if any of your potential clients ask about the printer on the back of the card, just tell them they're one of your clients!

This is by no means a comprehensive list, but here are a few companies that will print up business cards for free or no cost:

Of course, it's just as easy to purchase a business card printing kit, but the results never seem to be as good as anything that you get from a print shop.

Do you have any printers that you use online or other suggestions?

Feel free to comment below....