Running and growing an MSP business can be challenging, but it’s much harder to run one alone, without peers and mentors to guide you.
You may ask yourself, “Should I try this sales tactic or that one? When should I start marketing? Should I hire a salesperson? How should I compensate a salesperson fairly while still taking home a profit?” Without someone showing you the way, answering these questions can be difficult (and leave you second-guessing yourself).
The most successful MSPs use proven strategies and systems to grow their business.
Over the years, we’ve worked with our MSP partners to help them grow into massively successful businesses. We’ve seen what works and what doesn’t, and refined our playbook based on this feedback.
And now we’re ready to release our playbook to you.
The MSP Institute contains proven strategies we’ve used to help MSPs around the world hit their business goals and become wildly successful.
We will cover these strategies with content that encompasses both business and technical topics. (And yes, all training is free).
Here’s how MSP Institute works:
All webinars will be recorded and added to the MSP Institute website. Make sure to check the site frequently, as we’ll also add mini videos for self-guided training, additional business-building resources, and tests to ensure you know your stuff as well as we do.
Here’s what to expect in each of the series:
Series One: The Management Series
This series focuses on foundational business practices for owners and managers. We’ll cover everything from choosing your program portfolio, cost-up pricing for better profitability, building a foundational sales and marketing plan, the benefits and pitfalls of NOCs and help desks, and metrics that can help you ensure your business continuously improves.
Series Two: The Sales Series
In this series, we’ll cover the details of running a sales team that grows your business and fills you with confidence that you’ll have enough checks coming in every month. We’ll cover the fundamentals of selling, value propositions, customer-acquisition strategies, moving prospects through the process and turning them into full customers, and techniques for handling objections.
Series Three: The Marketing Series
Once your sales process is ready, you’ll want to give your sales team a healthy stream of leads. In the marketing series, we’ll focus on teaching you high-quality, high-yield inbound marketing techniques. We’ll cover building a brand, lead generation methods, media planning and content marketing, funnel management, and the content/collateral creation process.
Series Four and Five: The Security and Backup Series
Two of the biggest topics in the MSP space are security and backup. In addition to the three business series, we’re offering two technical series on these topics. The security series will cover moving your business to MSSP status, creating a security offering, the fundamentals of regulatory compliance, and educating your customers on better security practices. For the backup series, we’ll discuss how to position backup services (and what you’re really selling to customers), how to define backup services and scope, outlining service level agreements and setting pricing, and how to get more backup business without having to sell it at all.
We’re incredibly excited to release this training. We’re fully invested in ensuring our MSPs become the best in the world and achieve all their business goals. Sign up for the MSP Institute emails today.
Click here to find out more, today
Check out some of the webinars the MSP Institute has run so far:
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