Most companies want to generate revenue and be successful without unnecessary interruptions in productivity and continuity from their systems. To achieve this, they need a range of IT management tools to assist them. This includes having a security strategy and tools in place to help prevent cyberattacks—and email security is a vital part of this.
Here are four steps to adding email security to your product portfolio and helping your managed service provider (MSP) business start building steady, recurring revenue.
“Why do I need email security?” Many of your customers wil ask this question, especially because so many will likely be using email collaboration tools from large providers like Microsoft (Office 365) or Google (G Suite). Unsurprisingly, they believe these tools provide sufficient email security, and are not always aware that these systems are high-value targets for cybercriminals due to their size and visibility—and as such, add an extra layer of potential risk to their business. (See our The Email Security War Against Office 365 Attacks blog for more on why Office 365 is a target).
The cybersecurity threat landscape is ever-growing, with 54% of organizations experiencing ransomware incidents in 2017 1, with the average ransom payment being $3,675 2. At time of writing, 2018 has so far seen 53,308 security incidents, including 2,216 data breaches 3. The bulk of these attacks are coming via email. In 2016, 91% of cyberattacks were the result of phishing emails 4, with the trend continuing into 2018, according to Verizon’s Data Breach Investigations Report. 5 In 2017, 66% of malware was installed via malicious email attachments 6. The list of cyberattacks is almost never-ending, with highly damaging consequences—ranging from loss of credit card or payment data, to holding personally identifiable information or intellectual property for ransom.
New threats are emerging daily, making it extremely difficult for small- and medium-sized businesses to keep up. Sharing facts with your customers and consistently bringing email security to their attention can help educate on the critical role email security plays.
Spam, viruses, malware, ransomware, and other email-borne threats are a risk to any business. Unfortunately, many small- to medium-sized businesses don’t think about these threats in advance and only call for help when there is a crisis. Neglecting email security as part of day-to- day business operations could potentially lead to security incidents and data breaches, which could incur downtime and generate a reduction in productivity. This is where you come in as the MSP. If you can offer your customers a reliable, affordable, and ongoing cloud email security solution—licensed at a monthly or annual fee as part of your stack—you’ll take the burden of dealing with spam-related issues from their shoulders. This means they can focus on their core business activities and tasks.
Email is a critical part of daily business operations—as the saying goes, “it is the lifeblood of our business.” Implementing an email security solution with built-in email continuity supports uninterrupted productivity for your customers. When email servers go down, or during outages, business activities come to a halt, costing them time and potential lost business. Built-in email continuity adds redundancy and continuity to your customer’s email delivery process and ensures their business can keep running.
Help protect your customer’s data and demonstrate legal compliance by offering them an email archiving solution. With email being a main means of communication, and at times containing critical business information, it must be protected. Through providing your customers with long-term data storage via email archiving, you protect your customers from data loss and make it easy for them to retrieve messages that were accidentally deleted or required for legal compliance.
In today’s high-threat world, you and your customers need as much email protection as possible. Proactively educating your customers on the consequences of neglecting their email security, and providing them with ongoing protection against email threats before they even reach their network, puts you in a good position to generate new, steady recurring revenue as you move from break/fix to a managed service provider model. Your customers will soon see that IT management tools—including basic security measures—produce good results for their business. Moreover, by trusting you to manage the IT within their business, they get back time and resources spent on these activities. This enables them to focus on what they do best, and may make them more likely to pay a flat fee for your services, helping drive margin and growth.
To find out more about how SolarWinds® Mail Assure™ can help you help your customers, click here.
Mia Thompson is product marketing manager, Mail Assure at SolarWinds MSP
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