MAX Backup Disrupts Disaster Recovery Market with Per-device Pricing Model Including Storage

Thu, 06/11/2015 - 11:56

EDINBURGH – 09 June 2015 – LogicNow  has today announced the launch of its new pricing strategy for MAX Backup. MAX Backup is part of MAXfocus, the world’s most widely trusted managed service provider (MSP) and IT support platform. MAX Backup becomes the first full disaster recovery solution to be charged per device for both servers and workstations, rather than by data usage. The move makes it more practical for MSPs and IT service providers to sell comprehensive disaster recovery services with predictable costs for themselves and their customers.

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Traditionally, organizations have been charged per device for most services with the exception of disaster recovery. However, MSPs find that charging for data usage instead of per device can create uncertainty in the minds of customers and therefore obstacles to selling the service. They also face challenges with their larger customers resulting from the continually increasing data volumes, and therefore costs, under a storage-based charging model. By offering backup and disaster recovery services charged per device, MSPs can sell the service more easily and in a way that is more predictable and economical for their customers.

The new MAX Backup pricing model will make it much easier for IT service providers to offer a full mission-critical Disaster Recovery as a Service (DRaaS) solution - delivering the most up-to-the minute protection and minimizing time to recovery by making standby images available in as few as five minutes after failure. This combination of best-in-class recovery point and recovery time objectives with certainty about costs to them and their customers puts MSPs in a position to satisfy even the most demanding of customer requirements.

“Per-device pricing enables our MSP partners to know their margins when quoting new business, making it much easier to sell. Regardless of growth in data, MSPs can deliver a differentiated Disaster Recovery as a Service offering with a predictable price point,” said Chris Groot, VP Sales, MAX Backup & Recovery. “Today, we have more than 4,500 IT service providers using MAX Backup. Having spoken with many of them, there is a big appetite for this charging model. We expect to grow this area of our business tenfold in the next two years.”

MAX Backup will offer a flexible charging model based on data usage for customers backing up smaller amounts of data that may not require a per device pricing structure.

About LogicNow

LogicNow was created when GFI Software restructured to support rapid growth across its portfolio. LogicNow, which includes MAXfocus (formerly GFI MAX), IASO hybrid cloud back-up and ControlNow (formerly GFI Cloud and Mail Essentials Online), delivers SaaS technologies under a subscription model. As the world’s most widely-trusted managed service provider & IT support platform, MAXfocus has a decade of technology expertise, the backing of a 12,000-strong community and the industry vision to define and deliver the future of the MSP market. IASO is one of the leading brands in hybrid cloud backup, disaster recovery software and cloud storage for MSPs, large enterprises, telecommunication and hosting providers. ControlNow is an IT management solution for thousands of corporations and is winning market share from traditional on-premise competitors as companies’ IT becomes more complex and fragmented and the need for management in the cloud increases.

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